Spread the love

The Marina at CROSSROADSAs the sun shines brighter on the global tourism sector, S Hotels & Resorts PCL, the crowning jewel of Singha Estate PCL, showcases a triumphant performance for the first half of 2023. Registering an impressive revenue of THB 4,821 million, marking a 28% increase YoY, the hospitality giant manifests a vivid picture of economic resurgence and resilience.

The company’s astounding rise is evidenced by a 69% occupancy rate, a substantial leap from 54% in 2022. This leap is fueled by an 11% uptick in the average daily rate (ADR) compared to the preceding year.

A Closer Look: Thailand’s Tourism Resurgence

The landmarks dotted across Thailand have been bustling with activity, a testimony to the nation’s recovery trajectory. Mirroring close to pre-pandemic levels, Thailand’s attractions have magnetically drawn both domestic and international holiday enthusiasts. This tidal wave of travel has propelled the occupancy rate to an average of 76% from January to June 2023 – a sharp contrast to the modest 48% during H1 2022. SHR’s Thai properties have become synonymous with luxury and comfort, attributing to their grandeur ADR of THB 8,431 – a staggering 72% YoY growth.

Mercure Manchester Picadilly Hotel

Mercure Manchester Picadilly Hotel

Navigating Europe’s Economic Terrain

As Europe grapples with economic nuances, the continent sees a shift in travel trends. A whopping 90% of SHR’s UK guests choose staycations or regional vacations, with the UK properties relishing a 70% occupancy rate in H1 2023. Despite the external challenges, SHR’s UK ventures have maintained a steady course, with the ADR soaring by 10%, reaching GBP 83.

Meanwhile, CROSSROADS Maldives, a coveted SHR property, recorded a commendable 87% occupancy. However, seasonal shifts and reduced European outbound travel decelerated in Q2 2023. Nevertheless, the Maldivian property’s performance remains at par with 2022 figures, signifying stability.

Spotlight: Mauritius and Innovations Ahead

Hard Rock Hotel Maldives

Hard Rock Hotel Maldives

S Hotels & Resorts’ strategic move to momentarily shut down its Mauritius property for a substantial water management upgrade shows its commitment to superior guest experiences. This property, set to reopen in Q4 2023, is crucial, albeit contributing a mere 3% to the annual revenue.

In an enlightening discourse, Mr Dirk De Cuyper, CEO of S Hotels & Resorts, spotlighted the brand’s evolving trajectory. SHR is championing digital technology platforms and RevPAR management strategies, ensuring a transformative experience for guests across Thailand, Fiji, and the UK.

Sustainability: The Bedrock of Operations

Earning plaudits for its unwavering commitment to sustainability, six SHR properties have proudly received Green Globe™ Certifications. SHR’s vision transcends mere business as they have embarked on a journey to become carbon-neutral by 2030. This mission exemplifies their dedication to local communities, environmental sanctity, and legacy creation.


Poised with a robust financial base, a progressive vision, and an unyielding commitment to excellence, SHR is soaring towards its gargantuan revenue target of over THB 10,000 million. Fused with their dedication to stakeholders, their operational finesse paints a bright picture for 2023 and beyond. As the world gradually wakes up from its pandemic-induced slumber, S Hotels & Resorts is undoubtedly leading the hospitality renaissance.




Written by: My Thanh Pham