Australia’s leading inbound tourism training organisation, the Australian Tourism Export Council (ATEC), has partnered with Destination NSW to offer tourism businesses across NSW the opportunity to receive free inbound specific training in key growth markets.
NSW tourism businesses can apply to access three training programs which offer a rare and invaluable opportunity to learn about select inbound markets and sectors identified as high yielding travellers in Australia.
“As we move forward into a new era of travel, Australia’s inbound tourism businesses will need to upgrade their skills and learn about new markets in order to ensure they are making the most of the opportunities ahead,” ATEC Managing Director Peter Shelley said.
“While our traditional markets will always be valuable to our sector, there are some strongly emerging new markets which require special attention and focus, and these training programs offer exceptional insight into how to best meet their needs.”
These training programs are supported by the NSW Government’s tourism and major events agency Destination NSW through its business capability building program, NSW First.
Created by industry leaders with a strong focus on business outcomes, these industry leading programs offer exclusive insights that will support a tourism business to be a standout including:
CHINA HOST – modules will include market & culture ready, product & service ready and marketing & trade ready. Perfect for whether you are needing a refresher, or new to attracting and servicing the China market.
INDIA HOST – modules will include market & culture ready, product & service ready and marketing & trade ready. Perfect for whether you are needing a refresher, or new to attracting and servicing the India market.
ACCESSIBLE & INCLUSIVE HOST – online training modules are available as a self-directed course and includes culture ready, product ready and service ready.
These free online, self-directed tourism training programs are available to qualified NSW tourism businesses across NSW to help train staff in how to effectively attract and service some of the most important market opportunities and how to work with key players in the travel trade.
