Thailand’s leading hotel operator, Centara Hotels & Resorts, has seen its flagship brand, Centara Grand, reach new heights in a remarkable achievement. According to the Thailand 50 2023 report by Brand Finance, the premier global brand valuation and strategy consultancy, Centara Grand holds the crown as the strongest brand in Thailand. This distinctive recognition indicates the brand’s superior performance concerning brand equity, trust, and value, a further testament to its exceptional growth and success in the past year.
The Brand Finance Thailand 50 report for 2023 provides a platform that showcases the most esteemed and influential brands from various sectors across Thailand. Year after year, Brand Finance meticulously evaluates thousands of globally recognised brands to compile this renowned report.
Centara Grand managed to outshine all contenders, claiming the title of Thailand’s strongest brand this year. This significant achievement can be credited to an excellent brand strength index score and robust financial results. Furthermore, the inauguration of the first Centara hotel in Japan – the Centara Grand Hotel Osaka, will undoubtedly augment the brand’s overall prominence and influence.
Centara Grand’s ascendancy to the top spot is a testament to its tremendous brand equity and the faith and trust it has cultivated amongst its loyal customers. The brand’s high ranking is also influenced by surveys reflecting public and guest trust, further corroborating the standing of Centara Grand as a leading force in the hospitality industry.
The Chief Executive Officer of Centara Hotels & Resorts, Thirayuth Chirathivat, expressed heartfelt gratitude upon receiving this prestigious recognition. “It is a deep honour for Centara Grand to be hailed as Thailand’s strongest brand by Brand Finance in their esteemed Thailand 50 2023 report. Our sincere thanks to Brand Finance and all our valued stakeholders for their faith and support. This accolade is a tribute to our consistent commitment to strive for excellence. As we commemorate our 40th anniversary, we are driven more than ever to continue our pursuit of greatness,” he said.
Centara Hotels & Resorts has set its sights on breaking into the list of the world’s top 100 hotel groups by 2027. The recognition received from the Brand Finance Thailand 50 2023 report further bolsters the company’s determination to enhance its offerings and propagate a fresh wave of Thai-inspired hospitality on a global scale.
For additional insights on Centara Hotels & Resorts and to learn more about their unique blend of hospitality services, visit their official website at https://www.centarahotelsresorts.com/.
This substantial accomplishment underscores Centara Grand’s industry dominance, setting a high bar for competitors and painting a promising future for Thailand’s hospitality sector. With such a significant milestone, the brand is all set to establish its presence further, leaving an indelible imprint on the global hospitality landscape.
Written by: Supaporn Pholrach (Joom)
