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Sydney, the dazzling Australian city, braces itself for a significant transformation as W Sydney unveils its impressive debut in the heart of Darling Harbour on October 12, 2023. The iconic hotel promises to redefine the city’s luxury landscape, merging its distinctive W DNA with Sydney’s cultural heritage to craft a bustling round-the-clock hotspot of the town. This evolution cements W Sydney as more than just a hotel—it’s set to become a magnet for locals and tourists alike, pulling them into an immersive world of luxury, dining, and socialising.

Sydney W Hotel Spectacular King View

Designed by the renowned Bowler James Brindley, W Sydney’s meticulously curated interiors will leave guests in awe. Each step taken across the alluring copper-clad entrance leads visitors deeper into an exciting W universe. The vibrant blue aesthetics of the Living Room promise an unmatched daytime experience, while the raw, urban allure of the hotel’s dynamic restaurant, BTWN, elevates the night.

Perched on Darling Harbour’s apex, amidst W Sydney’s audacious curves, is the double-level bar, 29/30. Destined to be one of the city’s top hotspots, 29/30, with its 30-meter infinity pool adorned with mosaic details, offers dress circle vistas of the harbour. Patrons can enjoy Basque-inspired tapas, cocktails, and a high-end selection of wines. The bar’s 30th level turns the glamour up a notch, boasting yacht-like interiors and an exclusive menu of premium cocktails and glass-poured vintage champagnes—from Dom Pérignon to Ruinart and Krug to Armand de Brignac.

Sydney W Hotel The Centre of W Sydney

With the W brand’s passion for local collaborations, W Sydney features a wardrobe curated by famed stylist Jess Pecoraro and designs from renowned Australian-Ukrainian tattoo artist Stanislava Pinchuk. Colourful art by muralist Sophi Oldling enlivens the walls of BTWN, making it a vibrant social hub. Moreover, W’s local automotive partner, Genesis Motors, lends a touch of style to the driveway with its fleet of luxury vehicles.

W Sydney’s General Manager, Craig Seaward, expresses his enthusiasm for the upcoming debut: “W Hotels, a brand born in New York, is destined for Sydney. The city’s pulse aligns perfectly with the W spirit—original, curious, luxurious, and bold. This eclectic and unexpected hotel will be a beacon for the harbour, offering constantly evolving experiences and exciting spaces that unveil from morning till late. W Sydney is deeply ingrained in the life of the city, and we can’t wait to share it with our guests come October 12.”

Currently, W Sydney is accepting bookings for guestrooms and events from October 12, 2023. Visit wsydney.com for further information, marking a new chapter in Sydney’s vibrant luxury scene.