In an unexpected turn of events, Chris Thompson, the incumbent President and CEO of Brand USA, has declared his intention to retire, effective May 31, 2024. Brand USA, the leading national destination marketing organization, credits much of its achievements to Thompson’s progressive leadership during his tenure. Following this milestone announcement, Thompson is set to explore opportunities beyond his illustrious career.
Thompson’s invaluable contribution to Brand USA is synonymous with his name. Having been at the helm of affairs, he successfully marketed the U.S. as a top-tier travel destination. His impeccable leadership skills led to an upswing in international visitation and heightened worldwide recognition of the multifaceted travel experiences across the nation.
Undeniably, Thompson’s strategic acumen and the persistent quest for excellence have been the lynchpin of Brand USA’s achievements. His keen emphasis on forging partnerships with various stakeholders, ranging from industry figures and government bodies to international entities, has fortified Brand USA’s reputation as an authoritative player in global destination marketing.
Reflecting on his momentous journey, Thompson remarked, “The opportunity to serve as the President and CEO of Brand USA has been an extraordinary honor. I take great pride in our collective accomplishments, and I remain assured that the organization will maintain its upward trajectory under the new leadership.”
Expressing their appreciation, the Brand USA Board of Directors lauded Thompson’s leadership and instrumental contributions. Todd Davidson, Chair of the Brand USA Board and CEO of Travel Oregon praised Thompson’s indomitable spirit, stating, “Guided by Chris’s strategic insights, the Brand USA team solidified the USA’s status as the world’s favored travel destination. His integrity, drive, passion, and unshakeable belief in travel and tourism’s potential to usher prosperity for Americans have spurred the growth of the U.S. travel and tourism industry and established a culture of innovation, resilience, and forward-looking optimism within the organization. We wholeheartedly wish him the best for his retirement.”
Following this significant development, finding a suitable successor has been set into motion. Brand USA is unequivocally committed to identifying a leader who will uphold Thompson’s legacy and steer the organization towards further growth. In this endeavour, the Board of Directors will collaborate closely with an executive search firm to single out a candidate with the necessary expertise, foresight, and passion for promoting the U.S. as a premier global travel destination.
Written by: Matthew Thomas
