Price.com, a pioneering unified e-commerce savings platform, has unveiled its latest expansion: incorporating five of the travel industry’s giants into its cash-back initiative alongside a groundbreaking personalization feature to revamp the online shopping experience for its vast consumer base. The significant development involves critical partnerships with Southwest Airlines, Alaska Airlines, Marriott Hotels, Hilton Hotels, and Vrbo.
This strategic move comes at an optimal time during the peak travel season, which gives consumers a golden opportunity to capitalize on their savings. Amid the backdrop of mounting inflation and cashback programs garnering traction, the decision by Price.com to extend its offering with these high-profile partnerships empowers consumers to extract maximum value. As it stands, 80% of consumers place cashback rewards at the top of their preference list.
The newly onboarded cashback programs on Price.com can offer up to 20% rewards per transaction. Users can access these benefits through various channels like desktop, mobile, browser extension, in-app, and even chatbot integration. This strategic addition expands Price.com’s portfolio to over one billion products spanning 56,000 retailers.
RJ Jain, the founder and CEO of Price.com, commented on the development: “The year has seen a significant surge in travel demand. People are finally realizing their vacation dreams that have been put on hold due to the pandemic. With the current spike in hotel and airfare prices, consumers are keen on making their getaways more cost-effective. The integration of these renowned travel brands into our platform empowers our users to reap more rewards and savings as they create unforgettable memories.”
Parallel to introducing these notable retailers to the platform, Price.com also initiates a unique feature: personalized notification to offer users tailored sales or boosted cash back from their favourite stores. The general flood of promotions and notifications often falls short of grabbing customers’ attention. However, Price.com’s initiative enables retailers to identify their most loyal patrons, rewarding them with bespoke offers and paving new avenues for customer engagement.
Reflecting on the launch of these innovative features, Koki Sasgawa, VP of Engineering at Price.com, stated, “Our commitment to delivering superior customer experiences drives us to make the online shopping journey more personalized. Utilizing AI, Machine Learning technology, and data-driven insights, we can serve customers with offers and updates that truly resonate with them. This not only enhances customer satisfaction and boosts sales but also fosters enduring loyalty between brands and consumers.”
In conclusion, adding these travel brands and the personalization feature certainly cements Price.com’s position as a frontrunner in the savings domain, bringing much-needed innovations to the industry.
Written by: Stephen Peters
