The Murray Regional Tourism Board has invested in a new marketing campaign designed to attract visitors back to the region over the coming months following a summer season disrupted by devastating floods.
Designed to support the local tourism economy and drive bookings, Murray Regional Tourism (MRT) has developed a PR and Marketing campaign targeting regional VIC/NSW/SA as well as Melbourne, Sydney and Canberra visitors.
Encouraging visitors to create their own ‘Murray Moment’, the new marketing campaign is focused on rebuilding consumer confidence and raising awareness of the region while inspiring consumers to book a short break to the Murray.
As part of the new campaign, consumers have the chance to win one of three unique ‘Murray Moments’ packages valued at $2000. Entries are available via social media channels from now until 20 August 2023.
According to Murray Regional Tourism CEO, Cameron Sutton, the new campaign has been created to drive tourism back to the region while helping local businesses recover after a tough start to the year.
“We know it’s been a challenging time for tourism businesses, so we’ve developed a marketing campaign to drive awareness and increase
bookings for the region. This campaign is about encouraging people to plan a visit and create their very own Murray Moment – whether that’s stargazing around campfires, indulging in epicurean delights, exploring our incredible waterways or enjoying the beautiful landscapes,” Mr Sutton said.
“We’re also calling on the support of locals for this campaign and asking them to get involved by sharing their own Murray Moments across social media and inviting their friends and family back to the region to create, and share, their own Murray Moment too,” he said.
Consisting of radio and digital advertising, media partnerships, social media and PR, the new marketing campaign has been co-funded by the Victorian State Government, MRT and Destination Riverina Murray and will be in market from now until early September 2023.
To find out more about the ‘Murray Moments’ campaign, visit [http://www.visitthemurray.
