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San Francisco’s renowned landmarks, Scoma’s restaurant, The Westin St. Francis Hotel, Buena Vista café, and the Tonga Room, are collaborating with the city’s travel authority, San Francisco Travel, and the historical society, Market Street Railway, to observe the milestone 150th year of the city’s celebrated cable cars. The festivities, set to take place from August 2 to October 31, 2023, promise to capture the allure of San Francisco while honouring the city’s unique cable cars with an intriguing competition.

To join in on the merriments, visitors can head to the Cable Car Crawl event page for a chance to walk away with exceptional rewards that include:

Tonga Room Rain

A Buena Vista Irish Coffee Gift Set and dining voucher for two (worth $300)
A 2-night sojourn at the Grand Fairmont San Francisco (valued at $525)
A 2-night deluxe accommodation at the Westin St. Francis (valued at $500)
Two lucky winners will relish in a scrumptious dinner for two at Scoma’s and receive a bespoke Scoma’s Gift Bag ($250 value per prize)

An array of specialty offers, such as commemorative 150th-anniversary beverages at each participating venue, also punctuate the anniversary festivity. Patrons can relish in a complimentary globally-loved Irish coffee at Buena Vista or savour the revamped “Cable Car” cocktail at Tonga Room’s Hurricane Bar. In keeping with the theme, Scoma’s serves up a distinctive “SF Cable Car Crawl” Cocktail, while the Westin St. Francis’ Clock Bar introduces a special Cable Car Anniversary cocktail. Remember to take selfies at each location and on the cable car, then share your experiences on social media using #SFCableCarCrawl and #AlwaysSF.

The Cable Car Crawl event, from August 2 to October 31, 2023, promises to delight and engage city dwellers and tourists alike. Contest winners will be announced by November 5, 2023. Attendees are encouraged to use the all-day, all-Muni pass, priced at $13, or the special $5 all-day pass valid for the California cable car line, encouraging exploring neighbourhoods along the route.

The timeless charm of San Francisco’s cable cars extends beyond the aesthetic to symbolize the city’s resilience and inventive spirit, says Joe D’Alessandro, President & CEO of the San Francisco Travel Association. Rick Laubscher, President of Market Street Railway, highlights the city’s uniqueness as the only one in the world to maintain running street cable cars since 1957.

The city’s transportation agency, SFMTA, its preservation partner, Market Street Railway, and a dozen other organizations are set to offer a suite of memorable events to mark the 150th anniversary of the iconic cable cars, an integral part of the city’s identity. The celebrations align perfectly with the sentiment of activist Friedel Klussmann, who saved the cable cars in 1947, “Can you imagine San Francisco without its Cable Cars?”