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For the first time in history, a luxury cruise line is setting sail with the world’s most extensive independent hotel brand alliance, creating a path for millions of travellers to enjoy an enriching journey on both land and sea.

Regent Seven Seas Cruises, a global leader in luxury cruising, and Global Hotel Alliance (GHA), the world’s most substantial alliance of independent hotel brands, have announced an exciting partnership, bridging the gap between sea and land luxury travel experiences. Through their award-winning GHA DISCOVERY loyalty program, this partnership sets a new precedent for elite travel rewards.

Regent Seven Seas Cruises is based in Miami, Florida, and is renowned for its unparalleled luxury voyages. Their partnership with GHA, which boasts a vast network of 800 hotels, resorts, and palaces across 100 countries, will give GHA DISCOVERY members access to new lavish experiences at sea. Members will be rewarded with the program’s innovative currency, DISCOVERY Dollars, which can be earned by booking a cruise with Regent.

Andrea DeMarco President Regent Seven Seas Cruises and Chris Hartley CEO Global Hotel Alliance announce partnership

Andrea DeMarco, President of Regent Seven Seas Cruises, and Chris Hartley, CEO of Global Hotel Alliance, announce the partnership.

This historic collaboration brings together two luxury giants of the travel sector and allows members to transition between their land-based and oceanic adventures. For every cruise booked, members will receive between D$750 and D$2,500, redeemable at any GHA hotel or resort across the globe, within 12 months.

In addition to the DISCOVERY Dollars, members will receive a fast-track upgrade to the coveted GHA DISCOVERY Titanium status, with numerous benefits at GHA hotels and resorts worldwide. This status offers a plethora of advantages, including double room upgrades, unique amenities, early check-ins, and late check-outs. To sweeten the deal, a welcome gift of premium chocolates and champagne awaits all members on board their Regent voyage.

As part of the celebratory launch, members can earn triple rewards up to D$7,500 for bookings made until September 30, 2023, and for cruises setting sail before December 31, 2023.

GHA CEO Chris Hartley believes this partnership aligns perfectly with GHA’s strategic goals and paves the way for future growth. The partnership provides more choices and benefits to customers and drives significant enrollment, notably from crucial markets like the U.S.

Andrea DeMarco, President of Regent Seven Seas Cruises, echoed this sentiment, adding that the partnership comes at an opportune time with the introduction of their newest ship, Seven Seas Grandeur, later this year.

This groundbreaking partnership combines the best luxury travel on land and sea, offering unrivalled experiences and benefits to millions of discerning travellers.

For more details about this unique partnership, visit the GHA DISCOVERY program’s official page or Regent’s website. Travellers can also reach out to their travel advisors for more information.

This landmark partnership is not just a win-win for both brands but a giant leap forward for the world of luxury travel, providing more opportunities than ever before to create lifelong memories aboard the world’s most luxurious fleet and at some of the best hotels worldwide.