For the first time in its history, the Federation Internationale de Football Association (FIFA) has divided the Women’s World Cup commercial inventory. This groundbreaking move is poised to earn an impressive $307.92 million annually from the primary sponsorships for the Women’s World Cup 2023, hosted by Australia and New Zealand. The tournament’s commercial portfolio now involves 20 significant sponsors, according to leading data and analytics firm GlobalData.
Since the onset of 2022, 13 of these 20 partnerships have been secured, propelling women’s soccer into a prosperous era. Top-tier deals with renowned brands such as Wanda, Adidas, and Coca-Cola form the core of this financial boon, these deals being tied to broader rights across multiple FIFA tournaments.
“Given the rise of the women’s game, it is an ideal time for FIFA to have split its competition commercial rights. More brands than ever are eager to align with women’s soccer,” observed Jake Kemp, Sports Analyst at GlobalData. FIFA’s strategic move underscores its commitment to advancing women’s soccer worldwide, recognizing its growing value.
The FIFA Women’s World Cup 2023 is expected to attract immense commercial interest from prominent global brands. U.S. brands like Budweiser, Frito-Lay, and Mcdonalds’ are prominently involved in this venture. Notably, VISA and Xero have demonstrated a specific commitment to promoting women’s soccer, earning them the title ‘women’s soccer partners’.
Kemp concluded, “We expect the growth of women’s soccer to continue in the coming years. The sale of commercial rights with the 2023 World Cup seems to be a significant step for women’s sports.” This investment promises to escalate standards and stir more interest in the sport, pointing to a promising future for women’s soccer.
The data in this article has been sourced from the GlobalData Sports platform. For additional insights and analysis, refer to GlobalData’s comprehensive report, ‘ The Business of the Women’s World Cup 2023’.
Written by: Don Power
