Smart Traveller, Plaza Premium Group’s mobile-app based global loyalty and membership programme, and Enrich, the renowned Travel & Lifestyle programme of Malaysia Airlines are thrilled to announce a strategic partnership that is uniquely positioned to make elevated travel experiences more accessible on a global scale for both Smart Traveller and Enrich members. This collaboration will introduce a seamless points conversion solution on both rewards programme platforms, providing members with enhanced opportunities and value-added benefits leveraging both companies’ loyalty programmes to offer a better travel journey from the moment you step into the airport.
Through this partnership, Smart Traveller members will gain access to a range of amazing travel rewards, including flight and seat upgrades on Malaysia Airlines, luxurious hotel stays, exclusive entry to Malaysia Airlines’ Golden Lounge, exquisite 5-star dining, and more. In turn, Enrich members can enjoy airport hospitality experiences to make sure time spent in the airport is comfortable, with access to over 250+ Plaza Premium Lounges across 70+ airports worldwide, indulge in airport hotel stays, and receive first rate airport concierge services such as buggy, meet and assist services, among other exceptional offerings. This partnership will elevate the travel experience for both Smart Traveller and Enrich members, providing a seamless journey.
Mr. Bora Isbulan, Deputy CEO of Plaza Premium Group, expressed his excitement about the partnership, “We are thrilled to join forces with Enrich by Malaysia Airlines and introduce the points conversion programme. As we continue to leverage digitalization to transform the future of travel, this partnership will allow us to increase stickiness among travellers for both brands, especially in today’s mobile-based world.
Together with Enrich, we are able to further PPG’s mission to make travel better and expand our influence in Malaysia’s vibrant travel market where we already have a strong presence. We aim to enhance the travel experience for our mutual customers by offering them access to our world-class lounges and airport hospitality services, combined with exclusive benefits and discounts. We look forward to bringing seamless travel experiences to the next level.”
Philip See, Chief Executive Officer of Loyalty & Travel Solutions (Malaysia Aviation Group), said, “Our partnership with Plaza Premium Group exemplifies our unwavering commitment to enhancing the travel experience for our esteemed members. Through the points conversion program, our members will gain access to an elevated level of comfort, convenience, and personalized services throughout their journey, strengthening Malaysia Airlines’ position as a preferred airline among travellers.”
As part of this partnership, Enrich members will have the opportunity to convert 1,800 Enrich Points for 500 Arrture Points, while Smart Traveller members can convert 2,000 Arrture Points for 1,000 Enrich Points. This flexible points conversion system opens up a world of possibilities for members, allowing them to maximise the value if their loyalty points and unlock exclusive rewards.
To celebrate the collaboration, a special 5-day offer will be available from 12 until 16 July 2023 where Smart Traveller or Enrich Member who convert their Points during the campaign period will stand the chance to win exciting prizes. For those who converts their Enrich Points to Arrture Points, you will stand a chance to win a grand prize of 10,000 Arrture Points into your Smart Traveller account and 4-time access into Plaza Premium Lounge. There will be 10 consolation prizes of 2-time access to Plaza Premium Lounge. And for those who converts their Arrture Points to Enrich Points, you will stand a chance to win a luxurious 2day/1night stay at The Ruma Hotel Residences worth RM1,000 plus 5 consolation prizes of KLIA Ekspres E-Ticket, or BIG Pharmacy e- vouchers and 1,000 Enrich Points each.
Smart Traveller and Enrich members can look forward to a range of exclusive benefits and exceptional services, making their travel experience more enjoyable and rewarding than ever before. For more information and to take advantage of this exciting opportunity, please visit: https://www.mysmarttraveller.com/en-gb/points-conversion-enrich or
https://enrich.malaysiaairlines.com/enrich/promotions/plaza-premium-lounge/convert-points.html
