Valiant, Australia’s first carbon-neutral furniture hire and styling company, has launched three new eco-friendly and stylish ranges, including the ReforaStone range, made from 100% recycled plastics, along with the Chloe and Selena seating ranges that are crafted with luxurious fabrics composed from recycled plastic bottles.
The latest innovations by Valiant, which provide high-end, circular-driven furnishing solutions for interiors, workplaces and events without compromising environmental responsibility, come as the furniture hire firm supercharges its innovation technologies to combat ‘fast furniture’ and turn ocean and landfill plastics into inspiring rental furniture. ReforaStone has successfully transformed discarded materials into stunning and versatile furniture pieces by effectively reforming and reusing recycled waste. The diverse range of tables, stools, plinths, and table tops are meticulously crafted from 100% post-consumer recycled plastic, significantly reducing the demand for new raw materials and diverting waste from landfills.
The sustainable materials range is now available for hire in Queensland, New South Wales and Victoria:
- ReforaStone: A truly exceptional and adaptable range, ReforaStone boasts a terrazzo appearance that is both stylish and eco-friendly. Crafted from 100% post-consumer recycled plastics chipped down, melted, and reformed into furniture, its durable nature makes the range suitable for indoor and outdoor use, making it a versatile piece that transforms any space. The ReforaStone range is manufactured locally in Australia.
- Selena Lounging: The directional yet straightforward style of the Selena lounge range makes it a versatile and stylish addition to any space. We feature an eye-catching design with classic curved lines and are available in three versatile colour options. Each Selena two-seater sofa’s luxe fabric is carefully crafted from 720 recycled plastic bottles, and Selena occasional chairs are crafted from 280 plastic bottles per chair, with neither compromising on high quality.
- Chloe Dining Chairs and Bar Stools: With its elegant curves and simple statement design, each Chloe dining chair is crafted from 106 plastic bottles and perfectly combines contemporary sophistication and timeless charm, adding a touch of elegance to any dining setting. Designed to complement any space, the upholstery of Chloe bar stools are upholstered in fabric crafted from 123 recycled plastic bottles.
Why is sustainability important in the furniture industry? The importance of sustainability within the furniture industry cannot be overstated. Australia generates a staggering 30,000 tonnes of commercial furniture waste annually, with 95% finding its way into landfills. The Australian Bureau of Statistics also reported that businesses and households throw away more than 20 million tonnes of furniture waste annually. As a result, with increasing demand, a rising number of workplaces, property developers and designers, and event organisers are looking to fit their interiors with style and sustainability in mind.
Valiant contributes to the circular economy by minimising reliance on extraction, production, distribution and disposal. It is deeply conscious of its impact on all aspects of society, including community involvement and donations, arts and education, workplace equality, and environmental effect. Valiant has achieved a 100% carbon offset, which is equivalent to 13,565 shipping containers of waste since July 1st 2022, offset over 802.6 TCO2 (total carbon dioxide), and planted over 4,575 trees and counting.
For over 60 years, Valiant has led the industry to target climate action by adopting a circular economy approach and placing sustainability at the forefront. Valiant has assumed a thought leadership position within the Australian furniture rental industry, encouraging other companies to adopt sustainability practices against climate change. By implementing a self-regulating business model, the general public, their stakeholders, and themselves are held accountable for their environmental impacts. Sustainability is at the core of Valiant and is underscored through their partnership with Trace by actively funding climate projects that have a positive social and environmental impact as they strive to eliminate emissions and progress towards NetZero.
Brian Lindeman, Managing Director of Valiant, commented: “We’ve combined contemporary design and innovative furniture developed with the planet in mind. As Australia’s first 100% carbon offset furniture hire and styling company, we are actively closing the loop via a circular economy and have carefully considered the lifecycle of each product and how they have been created”.
Through the development of Valiant’s range of high-quality pieces crafted from recycled plastics and their unwavering commitment to fostering a circular economy, the company stands at the forefront of inspiring sustainable practices by creating innovative products like the ReforaStone range. “We are passionate about sustainability and do what we can to minimise harm to our planet through a continuous effort to recycle waste by being energy efficient, repurposing single-use plastics and crafting high quality sustainable pieces that reduce the dependency on extraction, production, distribution, and disposal. Furthermore, when products reach the end of their life cycle, we donate to local charities, sell through auction houses or repurpose into something new”, continued Lindeman.
Valiant previewed some of their new 2023 hire range at their latest Style Series Event, an immersive experience emphasising style, sophistication, and sustainability and featuring the new ReforaStone tables, Selena lounging and Chloe dining chairs. The event also featured a preview of pre-production samples set to be released later in the year. The event centred around insights gained from Milan Design Week, in which Creative Director Samuel Clarke drew inspiration from architecture, colours and materials found throughout the week. Alongside unveiling new products, the event featured an exclusive trends forecast. It showcased the company’s commitment to the environment by incorporating sleek virtual menus of farm-to-table blockchain technology and showcasing sustainable design elements inspired by Samuel’s discoveries from his travels to Milan Design Week 2023.
Samuel Clarke, Valiant’s Creative Director, discussed the highlights and trends that inspired Valiant’s 2023 furniture range: “I was strongly influenced by all the colours, textures and forms throughout Milan, which is echoed throughout our new range of products, and the opportunity to incorporate style and innovation sustainably”. After attending Milan Design Week 2023, Clarke felt encouraged by the commitment to sustainability showcased by global leaders within the design industry. This inspired the new range of furniture to be meticulously crafted and reflect a commitment to minimising environmental impact without compromising on quality or design.
