Ahead of its opening in October 2023, W Sydney has forged a partnership with Genesis Motors, a new-generation luxury car brand focused on creativity and design innovation, to create a suite of magnetic experiences for guests.
The exclusive automotive partnership between W Sydney and Genesis Motors will allow hotel guests to arrive, connect with and explore the city in luxury. Aligning both brands’ commitment to create experiences that are exceptional, design-driven and unexpected, Genesis and W Sydney will offer a fleet of state-of-the-art branded vehicles for VIP pick-ups, special guest drives and staycation loans. The partnership will highlight the Genesis Electrified GV70 and GV60 and in line with W Sydney’s sustainable stance, Genesis branded EV chargers will be installed at the hotel to encourage environmentally respectful journeys to and from the hotel precinct.
“We are delighted to partner with Genesis Motors Australia,” said Craig Seaward, General Manager of W Sydney. “Both W Hotels and Genesis Motors share a commitment to igniting curiosity and reimagining luxury. Together, we aim to create moments that inspire freedom, encourage adventure and appeal to the next-gen luxury traveller.”
“A new approach to luxury and design sits at the heart of the Genesis brand, and we share this with our friends at W Sydney” says Connal Yan, Head of Genesis Motors Australia. “We both believe in innovation and creativity and in sharing truly inspirational experiences with our customers. We can’t wait for W Sydney to open its doors and to see our Genesis vehicle parked on the concourse of this iconic new Sydney hotel.” 
Set in the heart of Sydney’s Darling Harbour, W Sydney is the city’s newest design icon, a hotel that challenges the status quo at every turn. From dramatic curves of its futuristic ‘Ribbon’ exterior to its masterful design interiors, W Sydney forges its own path to create a new landmark for the harbour. With a passion for reimagining the guest experience, W Sydney is set to ignite Sydney, and is connecting with partners such as Genesis Motors ahead of its highly anticipated launch.
Genesis delivers customer experiences that go beyond products, embodying an audacious, progressive spirit within its unique design aesthetic. With a range that includes three stunning all-electric vehicles, Genesis is paving the way for a sustainable, design-driven future and connecting with partners such as W Sydney to deliver that vision.
