Entries for the BrandEx Awards 2024 are now being accepted. The competition documents and forms can be downloaded from the website at www.brand-ex.org. The deadline for submitting entries is 31 August 2023. Participants can submit their projects in English as well as in German. For the first time, the assessment of the entries will be conducted in three phases, using a scoring system (points) to determine the entry rankings. The Olympic principle will not be applied.
The competition and awards
In phase 1, the participants are required to submit only a one-page document describing their concept and up to 3 images. Based on these documents, the jury will decide which entries will be accepted for the next phase. Additional documents must be submitted in the second phase. Details of the requirements for these documents will be shared with the participants in advance. Subsequently, the international jury will decide which projects are to be honoured with awards. In the last phase, the best entries will be judged live during the event, and the projects selected for the gold, silver and bronze awards. Moreover, two further awards will be presented for the best project and the best entrant.
Categories
The best projects will be honoured during the ensuing awards ceremony at the close of the event. The ‘Creative’ competition is divided into three main segments: ‘Event’, ‘Architecture’ and the next-generation award ‘FRESH’. The categories in the ‘Event’ segment are ‘Best Brand Activation’, ‘Best Live PR’, ‘Best Motivational/Best Employee Event’, ‘Best Corporate Event’, ‘Best Conference’, ‘Best Digital’, ‘Best Execution’ and ‘Best Formats’. The ‘Architecture’ segment includes the categories ‘Best Stand’, ‘Best Brand Architecture’, ‘Best Thematic Exhibition’, ‘Best Store Concept’, ‘Best Digital’, ‘Best Execution’, ‘Best Formats’. In the ‘Best Stand’ segment, participants can enter their projects in the formats ‘S’, ‘M’ and ‘L’ based on the project size.
