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New research from holidaycottages.co.uk has looked into the ideal holiday destinations for the most common Myers Briggs personality types
Working with Psychologist and Consultant, Giulia Bianchi, it was found that those with the ‘architect’ personality type should visit Oxford, while ‘mediators’ should vacation in St Ives
Searches for “staycation breaks” have seen a 306% increase1 in the last 12 months as Brits look to holiday closer to home this year.

With this in mind, holidaycottages.co.uk has worked with psychologist Giulia Bianchi to reveal the type of holiday some of the most popular Myers Briggs personality types enjoy the most – allowing travellers to explore places that best suit their interests.

1. Personality type: The Architect (INTJ – introverted, intuitive, thinking and judging).

Destination: Oxford


Architects thrive on exploring intellectually stimulating environments. A trip to historic and culturally rich destinations would be particularly satisfying. These cities will provide the Architects with opportunities to contemplate humanity’s grand ideas and inventions.

Looking at where in the UK offers this, Oxford covers all the bases of an Architect’s interests. The city is steeped in history and offers a captivating blend of academia, culture and charm that delights those looking for places where they can learn plenty.

Sheldonian Theatre, Christ Church Cathedral, and the Bodleian Library are just some of the many historic buildings they can visit to learn about Oxford’s history and admire its architecture. A visit to the Ashmolean Museum is also a must; from Egyptian mummies to contemporary art, the museum is full of artistic and archaeological elements.

2. Personality type: The Advocate (INFJ – introverted, intuitive, feeling and judging).

Destination: Snowdonia


The Advocates, being altruistic and purpose-driven, would enjoy destinations that offer opportunities for meaningful experiences and connections with nature.

Snowdonia / Eryri National Park would be the perfect UK destination for Advocates to explore with its captivating beauty and dramatic landscapes brimming with wildlife. It offers outdoor enthusiasts plenty of adventure and exploration.

Explore charming towns and villages, including Blaenau Ffestiniog located in the heart of the national park with world-class hiking trails, and Betws-y-Coed, perfect for forest lovers.

3. Personality type: The Thinker (INTP – introverted, intuitive, thinking and perceiving).

Destination: Buckinghamshire


Known for their creativity and penchant for problem-solving, Thinkers will find an escape to Buckinghamshire fascinating. A visit to Bletchley Park is a must, as it is the home of WWII codebreakers. In the park, they will also find the National Museum of Computing where they can learn about functional historic computers including the first-ever electronic computer created.

4. Personality type: The Mediator (INFP – introverted, intuitive, feeling and perspective).

Destination: St Ives


The Mediators are lovers of art and beauty, who appreciate authentic experiences. A retreat to the tranquil setting of St Ives in Cornwall will deeply resonate with their sensitive and idealistic souls.

St Ives is an artistic haven with plenty to offer to creatives. It has long attracted artists, boasting an artistic community with numerous galleries and studios.

Tate St Ives, Penwith Gallery, and Barbara Hepworth Museum and Sculpture Garden are just some of the many galleries and museums the Mediator should pay a visit to for a liberating experience.

5. Personality type: The Commander (ENTJ – extroverted, intuitive, thinking and judging).

Destination: Fort William


With their love for challenging experiences and strategic thinking, The Commanders would find climbing mountains as part of their trip a fulfilling experience. These trips demand the planning and execution Commanders are known for.

With Fort William nestled at the base of Ben Nevis, it offers the perfect opportunity to climb the UK’s biggest mountain, whilst also taking in the lochs and rugged landscapes that surround the area. Nevis Gorge with its beautiful and dramatic routes and Steall Waterfall are also a must-visit for the Commander, when in Fort William.

6. Personality type: The Visionary (ENTP – extroverted, intuitive, thinking and perceiving).

Destination: St Leonards-on-Sea


The Visionaries thrive on novelty and diversity. They would enjoy a multi-destination trip, such as interrailing across Europe, where they can encounter a plethora of cultures, ideas, and experiences in a short span of time.

St Leonards-on-Sea is home to numerous art galleries, studios, exhibitions, and cultural events that celebrate the creativity of artists from different backgrounds – perfect for Visionaries.

Check out the Hastings Museum & Art Gallery, The True Crime Museum, and The White Rock Theatre to experience a mixture of arts and cultural ideas guaranteed to engage your mind.

Sarah Pring, Digital PR Manager at holidaycottages.co.uk comments, “With so many beautiful places to visit across the UK, it can be hard to make your decision on where you want to go, and understandably, travellers are seeking vacations that resonate closely to their interests and desires.

“Working with Giulia has allowed us to pair locations with all the key personality traits of different Myers Briggs types. Our research has identified a range of captivating locations across the UK, allowing people to explore places that best suit their individual wants and needs.”