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The Nelson Reional Development Agency recognises the environmental, cultural and economic importance of the Great Taste Trail and its inclusion in Ngā Haerenga The New Zealand Cycle Trail’s ‘Great Rides of New Zealand’.

We have recently commissioned a series of images and a video for use to promote the Trail through digital or print, provided credit is given as follows ‘Photo by Virginia Woolf for nelsontasman.nz’.
The video can be used on webpages, the small video-bites on social media and the images across print and digital- we would love to see them used!

We worked with Nelson photographer and videographer, Virginia Woolf to create images which showcase the diversity of the trail. Virginia is a Canon Master; one of only 15 in Australasia and a keen outdoors person too.

These images join our existing database, most of which are also available for use, providing the relevant credit is used.

Moving forward, we are launching a domestic campaign which utilises this content in the hope that it drives customers to the trail. This will be going live this June.

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