Part rally cry, part love-letter to real travel, G Adventures’ new brand campaign – Bring on the World – captures the type of travel the community tourism pioneer stands for; unforgettable experiences, deep connections, and a world-changing ethos, while at the same time inspiring travellers to welcome whatever their adventure brings their way.
The Bring on the World campaign is live now, and features a new anthem video that champions real travellers; those who want to step outside their comfort zone and learn something new about the world, as well as themselves.
The video is just one tool agents can use to market G Adventures’ life-changing trips to their customers by leveraging this colourful new campaign. Leading with fun, people-focused imagery that was captured on recent photoshoots in Morocco and Vietnam, an agent tool kit has been created that features hundreds of unique marketing assets including social posts, window decals, and consumer flyers. More assets will be added throughout the year as the campaign develops.
Adelle Clements, regional marketing manager for Australia and New Zealand, says Bring on the World is the company’s biggest campaign since 2019.
“We’re thrilled to introduce our Bring on the World rally cry to the Australian and New Zealand markets, and to inspire travellers to embrace all aspects of small-group travel, from those messy food moments through to the beautiful connections made with local communities and fellow travellers along the way.
“Our shiny new campaign will be coming to life across digital and broadcast channels over the next few months, as well as being elevated by our agency partners and their channels.
“Travel is a privilege and we want to encourage travellers to consciously celebrate all those small moments that happen on a trip,” says Clements.
Kyle Jordan, director of brand and creative for G Adventures, says the team wanted a bold call to action for this campaign – one that spoke to the heart of what makes real travel so impactful.
“We developed a manifesto for this creative concept that captures the mindset of real travellers. It’s a rally cry for people who love to travel like we do. Those who desire real experiences, connection, and meaning. It’s about everything G Adventures has always stood for and it celebrates that in a way that inspires travellers to do the same.
“What people do with their days, who they spend them with, and the idea that giving rather than receiving is what makes people truly happy. These human truths are the fabric of a G Adventures trip. We wanted to recognise these themes throughout the campaign and did so via emotive writing and traveller-focused imagery.
“We’ve learned so much over the past few years and this is our opportunity to embrace the world in a thoughtful way. This campaign seeks to inspire people to do the same. It’s time to Bring on the World, ” says Jordan.
