In a groundbreaking moment for the cruise industry, MSC Cruises is set to officially name its highly anticipated new flagship, MSC Euribia, in Copenhagen today. The spectacular event, steeped in maritime tradition, will be attended by distinguished guests, key travel partners, and international media. MSC Euribia is poised to become a game-changer in sustainability, boasting the most energy-efficient cruise ship design ever seen.

Powered by liquefied natural gas (LNG), MSC Euribia sets new standards for environmental responsibility. With a suite of cutting-edge technologies and solutions, the vessel minimizes its impact on the air and marine environment. MSC Cruises continues to lead the industry in adopting clean marine fuels, and MSC Euribia is the company’s second LNG-powered ship. Onboard, advanced wastewater treatment systems and waste management handling further contribute to its eco-friendly profile.

What truly sets MSC Euribia apart is its future-ready design. The ship’s architecture allows for seamless integration of upcoming sustainability innovations, including carbon-neutral synthetic fuels and other alternatives as they become available on a large scale. MSC Euribia’s commitment to reducing greenhouse gas emissions is unparalleled, positioning it as a frontrunner in the race towards a more sustainable cruise industry.

The grand Naming Ceremony will be hosted at Copenhagen Port, paying homage to maritime heritage. The event will be graced by the presence of renowned Danish television host, actress, and model, Sarah Grünewald, who will be the presenter for the evening. A true icon, Sophia Loren, the godmother of MSC Cruises’ fleet and a globally recognized screen legend, will also be in attendance to officially name the ship, adding to her long-standing connection with the company.

Attendees can look forward to a spectacular evening filled with live entertainment, captivating speeches, and the traditional act of breaking a champagne bottle over the ship’s bow. The celebrations will culminate in a gourmet gala dinner and an unforgettable performance by Bob Sinclar, the internationally acclaimed French DJ and record producer.

Beyond the festivities, the unveiling of MSC Euribia offers guests an exclusive preview of its revolutionary design and a host of world-class experiences. The ship will embark on its maiden season in Northern Europe, treating passengers to awe-inspiring journeys through the Norwegian Fjords. With 7-night sailings from Kiel, Germany, and Copenhagen, Denmark, MSC Euribia promises to immerse travellers in the breathtaking beauty of Geiranger, Ålesund, and Flaam.

MSC Cruises continues to pave the way for a sustainable future in the cruise industry with MSC Euribia. As the most energy-efficient cruise ship ever built, it signifies a significant step towards the company’s ambitious Net Zero 2050 pledge. MSC Cruises’ unwavering commitment to environmental stewardship and innovation sets a precedent for the entire industry, urging others to follow suit in the pursuit of a greener and more responsible future.

Written by: Anne Keam

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