ASAI Bangkok Sathorn, the latest addition to the ASAI-branded hotels in Bangkok, made a sensational debut with a weekend-long block party extravaganza, treating guests to an immersive experience celebrating the vibrant neighbourhood and a promise of ‘Living Local.’ Dusit International, the renowned hotel and property development company, unveiled its new gem with a two-day festival featuring an impressive lineup of guest chefs, mixologists, live music, arts and crafts activities, and more.
The Hamlet Block Party: ASAI x Aperol Neighbour-Fest took place on the 27th and 28th of May 2023, captivating visitors with a fusion of art, music, and dining experiences. The event brought together the trendiest venues along Sathorn Sois 10 and 12, creating a lively atmosphere near Bangkok’s bustling central business district. Pop-up drinking spots, tantalizing dining options, captivating entertainment, and immersive arts and crafts experiences awaited attendees at the hotel and various locations throughout the neighbourhood.
Gastronomic enthusiasts were treated to special promotions from renowned local establishments such as Le Café des Stagiaires, ModKaew Wine Bar, Kai New Zealand, XII Mediterranean, Bardo, Mezcal, and Cetara. These esteemed restaurants and bars curated exclusive menus and tantalizing drinks to delight the taste buds of partygoers. Adding to the excitement, some venues hosted captivating live performances by local bands and DJs, including a mesmerizing drag show at Mezcal.
ASAI Bangkok Sathorn demonstrated its dedication to becoming a vibrant community hub by offering diverse activities. Guests indulged in a pop-up burger stall by Little Market, a unique Burmese lunch experience crafted by guest chef Lady GooGoo, and an unforgettable evening cocktail and DJ party with Aperol. Art enthusiasts were captivated by an exhibition featuring the works of talented local artists. In contrast, interactive workshops on latte art, sustainable “BioPlastic” products, and creative photography provided a platform for guests to nurture their skills.

A vibrant tapestry of art, music, and culinary delights unfolded during ASAI Bangkok Sathorn’s Hamlet Block Party.
The culinary highlights continued with an exclusive dinner experience crafted by guest chefs Bo Songvisava and Dylan Jones, the masterminds behind ASAI Bangkok Sathorn’s sensational restaurant concept, ERR Urban Rustic Thai. Diners savoured authentic Thai cuisine prepared with seasonal and sustainable ingredients, echoing the duo’s success at their previous Michelin-starred restaurant, Bo.Ian. Additionally, food lovers were treated to an exclusive Trattoria Sunday Brunch, curated by guest chefs Manuelo from Giglio and Miro from Cetara.
Mr Siradej Donavanik, Vice President – Development Global, Dusit International, and Head of Culture for ASAI Hotels, expressed his enthusiasm: “Bringing the community together in events like this embodies the essence of the ASAI experience. At ASAI, our commitment lies in enabling our guests to ‘Live Local’ and forging meaningful connections with our neighbors to craft extraordinary experiences for visitors and locals alike. The resounding success of the Hamlet Block Party is a testament to this community-focused approach, and we are delighted to have provided an unforgettable gathering for all who joined us.”
ASAI Hotels, a distinctive lifestyle brand under Dusit International, aims to connect curious, millennial-minded travellers with authentic local experiences in the world’s most vibrant neighbourhoods. The brand focuses on four pillars: Thoughtful Essentials, Common Areas, Locally Inspired, and Connected Community. ASAI Bangkok Chinatown, the first ASAI-branded property, opened in September 2020 and has gained acclaim as one of TripAdvisor’s top-rated hotels.
Building on this success, ASAI Bangkok Sathorn emerges as a vibrant retreat in a hip neighbourhood famous for its trendy bars and restaurants. Conveniently located just a five-minute walk from Saint Louis BTS (Skytrain) Station and a few blocks away from the bustling Silom Road on Sathorn Soi 12, the hotel features 106 thoughtfully compact rooms that prioritize comfort and essential amenities. Its spacious communal area houses a cozy neighbourhood bar, a comfortable co-working space, and the renowned ERR Rustic Thai Dining mentioned earlier.
To enhance the guest experience, ASAI Bangkok Sathorn provides a team of dedicated “community ambassadors” who share their extensive knowledge of the neighbourhood, guiding guests towards hidden gems and local treasures tailored to individual preferences.
To celebrate its grand opening, ASAI Bangkok Sathorn offers an exclusive room package starting at only THB 2,500 net per night for a Cosy King or Twin Room, including breakfast. The offer is available for bookings until June 30, 2023, and stays until September 30, 2023.
For more information and to book your stay, visit asaihotels.com/locations/bangkok-sathorn.
Written by: Supaporn Pholrach (Joom)