Luxury hospitality maestro Nikki Beach Global has confirmed its robust expansion blueprint, with imminent ventures in Antigua, Baku, and Muscat set to redefine the international luxury landscape. This bold expansion marks the following chapters in the iconic brand’s illustrious narrative as it scales its reach across Asia, the Middle East, and the Caribbean.
The announcement of two highly anticipated Nikki Beach Resorts & Spas in Antigua and Baku pencilled in for 2025 has sent ripples of excitement through the hospitality industry. The forthcoming Antigua resort promises a vibrant ensemble of a hotel, residences, and the alluring Nikki Beach Antigua club. Meanwhile, the Baku project, set on the stunning Caspian Sea coastline, breaks new ground as the brand’s pioneering standalone resort, absent of a beach club but brimming with bespoke luxury and allure.
Baku’s impending resort, birthed in collaboration with Nardaran Beach Resort LLC, will be an oasis of grandeur, a mere 20-minute jaunt from the city centre and 15 minutes from the airport. The resort offers an array of lavish accommodations, from overwater bungalows to beach villas with private pools. Guests can tantalize their palates at three signature Nikki Beach restaurants, Café Nikki, Escape, and Soul Lounge, and indulge in top-notch amenities such as two grandiose swimming pools, the Nikki Spa, and Tone Gym.
Gracing the central Asian market for the first time, Nikki Beach has received a warm reception from the Nardaran Beach Resort LLC management, who lauded introducing such a distinguished luxury lifestyle brand to Azerbaijan. They confidently asserted that this unique partnership would yield an unrivalled resort in the region and significantly bolster the local luxury lifestyle market and the broader community.
The brand had previously unveiled plans for the Nikki Beach Resort & Spa Muscat, poised to launch in early 2024. Nestled on Yiti Bay, only 30 minutes from Muscat airport, the property will showcase luxury amenities – a hotel, beach club, residences, and the three signature Nikki Beach restaurants. A marina catering to mega yacht aficionados further elevates the appeal of this OMRAN Group-partnered endeavour.
OMRAN Group’s CEO, Hashil bin Obaid al Mahrouqi, expressed excitement over the Muscat project. He emphasized their aim to foster unique, enduring tourist destinations that foster deep relationships between visitors and the Sultanate of Oman while bolstering the nation’s economy and enhancing its global tourism appeal.
Meanwhile, Nikki Beach Resort & Spa Antigua is taking shape under the auspices of White Sand Development Ltd., promising to reveal exciting details soon.
Alexander Schneider, President of the Nikki Beach Global Hotels & Resorts Division, expressed immense pride in the brand’s ambitious global expansion. Schneider highlighted their innovative approach, incorporating unique regional culture into their celebrated “Celebration of Life” philosophy and barefoot luxury aesthetic.
Since its inception in 1998, Nikki Beach Global has blossomed into an unrivalled hospitality powerhouse, boasting 11 beach clubs and five hotels and resorts worldwide. The brand continues to enhance its Hotels & Resorts division with its stunning resorts in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece, and Montenegro, Tivat.
Stay updated on the latest from Nikki Beach Global by visiting nikkibeach.com. These thrilling new property unveilings will reshape the face of global luxury hospitality.
Written by: Christine Nguyen
