In a post-pandemic surge of global business gatherings, Sydney and New Zealand have emerged as the hottest hubs for corporate meetings, events, and conferences in 2023. These revelations, backed by the latest data from FCM Meetings & Events, are a testament to the shifting landscape of business interactions and the enduring appeal of these dynamic destinations.

As international borders relaxed, New Zealand seized this year’s coveted title of the leading international venue for corporate encounters. Boasting stunning landscapes, cutting-edge facilities, and robust infrastructure, the Kiwi nation has become the arena of choice for organizations across the globe.

Simultaneously, the Australian capital, Sydney, has surged ahead of its domestic counterpart, Melbourne, claiming the throne of the most preferred city for home-based events. Renowned for its unique blend of cosmopolitan flair, diverse venues, and vibrant culture, Sydney has proven irresistible to event organizers, attendees, and stakeholders.

“Businesses have exhibited a remarkable flexibility and adaptability since the onslaught of the pandemic, and the patterns of corporate gatherings are no exception,” shared Simone Seiler, General Manager of FCM Meetings & Events. “Our data signals a resurgence of interest in time-honored favorites such as New Zealand, Asia, and the United Kingdom.”

The United Kingdom, Fiji, Singapore, and Indonesia have also made it to the top five preferred international destinations, demonstrating their appeal to corporate clients. Interestingly, the Australian domestic scene has experienced a shake-up, with Melbourne slipping to the second spot while Adelaide, Perth, and Brisbane trail behind.

There’s no denying that the pandemic has drastically affected how businesses operate, extending to their approach towards meetings and events. The initial adversity spurred innovation, leading to alternative venue selections and new destinations to revive the much-missed in-person interaction.

This shift in destination preference aligns with a global wave of optimism and confidence. The easing of travel restrictions, including testing and quarantine conditions, has been critical. Seiler continued, “There’s a renewed vitality and eagerness among corporates to reconnect in person, and this sentiment has propelled them back to their ‘old favourites’ like Sydney and New Zealand.”

In an intriguing turn of events, the customary Australian ‘Golden Triangle’ for business meetings — comprising Sydney, Melbourne, and Brisbane — has seen a reshuffle. Adelaide and Perth have soared ahead, challenging the status quo and reflecting the evolving preferences of event planners.

Equipped with refreshed budgets and buoyed by a more stable global scenario, businesses are gearing up for a flurry of events throughout 2023 and 2024. The resurgence is not merely about quantity; there’s also a renewed recognition of the intrinsic value of face-to-face interaction. These indicators provide a compelling glimpse into the future, where business meetings and events are headed with renewed vigour and anticipation.

Further information on global business events’ latest trends and data can be found on the official FCM Meetings & Events website.

Written by: Christine Nguyen

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