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Internova Travel Group, a global powerhouse in the travel services industry, is set to be the headline sponsor for the highly anticipated PROUD Experiences event, organized by RX (Reed Exhibitions), marking their second consecutive year of collaboration. PROUD Experiences, the world’s leading luxury and lifestyle LGBTQ+ travel industry gathering, will grace Los Angeles from June 5 to June 7.

The LGBTQ+ travel market is experiencing exponential growth, accounting for a staggering $218 billion worldwide before the pandemic. Recognizing this trend, Internova Travel Group, with its extensive network of over 100,000 travel advisors worldwide, is rising to the occasion by curating extraordinary experiences for this discerning group of travellers.

Albert Herrera, Executive Vice President of Partner Relations at Internova, expressed his enthusiasm for the partnership, stating, “Teaming up with events like PROUD Experiences allows us to gain invaluable insights into the LGBTQ+ traveler’s preferences. It strengthens our ties with travel suppliers, ensures that we offer safe and inclusive journeys, keeps us abreast of the latest and most thrilling global destinations and experiences, and equips our travel advisors across all our brands with the necessary tools to deliver exceptional service to their clients.”

Anticipation for the event is palpable, as it has already sold out, with over 180 travel suppliers from all corners of the globe set to participate. This year’s edition boasts an impressive lineup of over 60 new exhibitors and established brands such as 21c Museum Hotels, Six Senses, and Small Luxury Hotels of the World. Notable independent hotels, including Cheval Blanc St-Barth Isle de France, are also set to make a splash. Exciting new destinations like Tahiti, Visit Buenos Aires, and Santa Monica Tourism are joining the ranks. Buyers from over ten countries will converge at the event, engaging in over 30 one-on-one appointments.

At the heart of PROUD Experiences lie informative masterclasses led by industry experts from the United States and abroad. These sessions will tackle a wide range of topics, including the effectiveness of genuine engagement with LGBTQ+ travellers, promoting diversity and inclusivity by amplifying diverse voices, and creating secure and welcoming spaces within the culinary, wellness, and sporting spheres. Attendees will also delve into LGBTQ+ strategy development, assisting suppliers in fostering an inclusive LGBTQ+ welcome and garnering insights for buyers seeking to expand their LGBTQ+ business ventures.

Sadly, discrimination based on sexual orientation, gender identity, and gender expression continues to afflict the LGBTQ+ community. PROUD Experiences endeavours to combat this issue by uniting leaders from the travel and lifestyle sectors, fostering networking opportunities, knowledge sharing, and fruitful business collaborations. The event serves as a platform for engaging and interactive sessions, bringing the critical conversations surrounding LGBTQ+ travel to the forefront.

Simon Mayle, PROUD Experiences Event Director, expressed his delight at Internova Travel Group’s renewed commitment as the headline sponsor, stating, “We are thrilled to welcome back Internova Travel Group as our headline sponsor for this unparalleled gathering of industry professionals dedicated to serving the LGBTQ+ traveler. LGBTQ+ adults are spearheading the resurgence of post-pandemic travel, and Internova’s travel advisors are indispensable partners in meeting their unique needs.”

With Internova Travel Group and PROUD Experiences at the helm, the LGBTQ+ travel industry is poised for even greater heights. As the largest edition of the event yet, this year’s PROUD Experiences promises to inspire, empower, and redefine the boundaries of LGBTQ+ travel, highlighting the importance of inclusivity and genuine engagement. The stage is set, and Los Angeles eagerly awaits the influx of esteemed guests, trailblazing suppliers, and passionate advocates who will shape the future of LGBTQ+ travel.