In an unprecedented display of culinary prowess, THAIFEX – Anuga Asia 2023, the largest and most influential food and beverage trade fair in Southeast Asia, officially opened its doors today at Impact Muang Thong Thani in Bangkok. The grand opening ceremony, attended by esteemed guests including Deputy Prime Minister and Minister of Commerce, Mr Jurin Laksanawisit, marked the beginning of an extraordinary event set to reshape the future of the F&B industry.
With an incredible lineup of over 3,000 food and beverage manufacturers from more than 40 countries, THAIFEX – Anuga Asia 2023 has solidified its position as the leading platform for F&B professionals in the Asia-Pacific region. Occupying a sprawling 130,000 square meters of exhibition space across 11 impressive halls, this five-day extravaganza is anticipated to draw over 60,000 trade visitors and decision-makers from 140 countries, converging under one roof to witness the unveiling of cutting-edge trends and seize lucrative business opportunities.
As Southeast Asia’s flagship food and beverage trade fair, THAIFEX – Anuga Asia serves as a catalyst for international exhibitors, brands, and products, offering unparalleled access to the region’s vibrant market. By fostering valuable connections and partnerships, this monumental event provides a gateway for global players to tap into the immense potential of the Southeast Asian F&B industry.
The economic impact of THAIFEX – Anuga Asia cannot be overstated, with projections estimating a staggering 70,000 million baht in revenue generated during the month of May alone. Exhibiting its commitment to innovation and forward-thinking, the trade show features 11 signature trade shows, 11 trends, and six special shows, each designed to highlight emerging trends, inspire fresh ideas, and showcase cutting-edge solutions that are reshaping the F&B landscape. This immersive experience promises to give attendees a glimpse into the sector’s future, presenting the latest advancements and insights that will shape the industry for years.
According to Khun Phusit Ratanakul Sereroengrit, Director-General of the Department of International Trade Promotion (DITP), “THAIFEX – Anuga Asia is Southeast Asia’s pinnacle food and beverage trade fair, and we are delighted to host its largest edition yet. Thailand, as the second-largest economy in Southeast Asia with a GDP of US$495 billion in 2022, recognizes the significant contributions of our food manufacturing and agriculture sectors. Through initiatives like THAIFEX – Anuga Asia, we are confident in forging stronger connections and propelling Thailand’s key position in the F&B industry to new heights.”
In addition to its international significance, THAIFEX – Anuga Asia also serves as a crucial platform for promoting and showcasing Thailand’s domestic food and beverage brands. With an ever-evolving industry landscape, the trade show offers invaluable opportunities for local businesses to showcase their remarkable innovations and connect with international buyers. This powerful synergy between local talents and global markets further reinforces Thailand’s position as a prominent player in the global F&B marketplace.
Khun Sanan Angubolkul, Chairman of the Thai Chamber of Commerce (TCC), emphasized the importance of THAIFEX – Anuga Asia in supporting and promoting local Thai businesses. He stated, “This year, we are proud to host 1,100 Thai exhibitors who will demonstrate their exceptional capabilities to international buyers. By elevating the visibility of our homegrown talents and connecting them with global opportunities, THAIFEX – Anuga Asia plays a vital role in driving growth, fostering innovation, and strengthening Thailand’s position in the global marketplace.”
Discover more about Thai exhibitors and their innovations.
Throughout its successful 19 editions, DITP, TCC, and Koelnmesse have curated and executed an unparalleled food and trade fair in Thailand, each year showcasing remarkable evolution and industry transformation. Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse expressed his pride in the remarkable milestone achieved with THAIFEX – Anuga Asia 2023. He said, “This year’s show represents a significant moment in our event’s history, and we take great pride in facilitating meaningful connections between international exhibitors, brands, and Southeast Asian buyers. THAIFEX – Anuga Asia catalyses collaborations, opens doors to new opportunities, and drives success in this thriving market.”
With a diverse array of industry-leading exhibitors from 43 countries, including renowned award-winning brands and visionary game changers, THAIFEX – Anuga Asia 2023 is set to redefine the food landscape. Pushing the boundaries of innovation and consumer-led transformations, this influential trade show is shaping a future of sustainable practices and food security. By embracing technology and sustainability, THAIFEX – Anuga Asia is at the forefront of driving positive change in the F&B industry.
Join the journey towards a sustainable future at THAIFEX – Anuga Asia 2023.
In conclusion, THAIFEX – Anuga Asia 2023 has commenced with a record-breaking edition that promises to deliver the future of food and beverages to the Asia-Pacific region. This monumental event showcases the latest trends and innovations and offers unparalleled networking opportunities for industry professionals and decision-makers. With its remarkable lineup of international exhibitors and its commitment to driving growth, THAIFEX – Anuga Asia 2023 solidifies its position as the must-attend F&B trade show in Southeast Asia.
Written by: Supaporn Pholrach (Joom)