In a groundbreaking move, Nobu Hospitality, the renowned luxury lifestyle brand co-founded by esteemed Chef Nobu Matsuhisa, Hollywood legend Robert De Niro, and visionary Meir Teper, has announced its grand entrance into the vibrant city of Lisbon. This strategic expansion marks a significant milestone in the company’s global growth strategy, elevating the hospitality landscape.
Nestled in the heart of Lisbon, on the illustrious Avenida da Liberdade, the inaugural Nobu Hotel and Restaurant Lisbon will captivate travellers with its unmatched fusion of opulence, culinary innovation, and immersive guest experiences. This venture represents the first step in Nobu Hospitality’s planned foray into Portugal, an integral part of the brand’s ambitious global expansion.
Discerning travellers will revel in the extraordinary surroundings that this prestigious address affords. Avenida da Liberdade, renowned for its upscale boutiques and exquisite 19th-century architecture, is a gateway to the city’s most coveted attractions. From indulging in retail therapy at exclusive shops to savouring delectable cuisine at five-star restaurants, guests will immerse themselves in a world of luxury. The neighbouring districts of Baixa and Chiado, known for their trendy vibes and the iconic São Jorge Castle, all lie within easy reach, making this location the perfect springboard for exploring Lisbon’s rich cultural tapestry.
Expressing his enthusiasm, Trevor Horwell, the visionary CEO of Nobu Hospitality, exclaimed, “We are thrilled to unveil our maiden hotel and restaurant in Portugal, and it feels fitting that Lisbon serves as our inaugural destination. Boasting a storied history, a vibrant culinary scene, and awe-inspiring neoclassical architecture, Lisbon embodies the essence of our brand. We eagerly anticipate introducing the unmatched Nobu experience to Lisbon as part of our strategic expansion throughout Portugal.” For more information about the opening, visit www.nobuhotels.com/lisbon.
This groundbreaking move reflects Nobu Hospitality’s unwavering commitment to worldwide redefining the luxury travel experience. With its unrivalled fusion of Japanese traditions and global innovation, the brand has garnered a devoted following of discerning travellers seeking the epitome of indulgence. Choosing Lisbon as its latest venture, Nobu Hospitality has underscored the city’s ascendancy as a premier global destination.
Nobu Hospitality has emerged as a trailblazer in the hospitality industry, boasting a formidable portfolio of luxury hotels and award-winning restaurants across five continents. The brand has left an indelible mark on the world’s most iconic destinations, from dazzling Las Vegas to picturesque Ibiza, from bustling London to exotic Malibu. Each property embraces the Nobu philosophy, blending innovative design, culinary artistry, and unparalleled service to create an unforgettable guest experience.
As the world eagerly awaits the unveiling of the first Nobu Hotel and Restaurant Lisbon, excitement builds for the arrival of this distinctive luxury brand in Portugal. With its impeccable reputation for culinary excellence, world-class hospitality, and unwavering commitment to guest satisfaction, Nobu Hospitality is poised to revolutionize the hospitality landscape in Lisbon and beyond. Prepare to embark on a transcendent journey where luxury knows no bounds.
Written by: Anne Keam