BWHSM Hotels today announced the opening of its newest Aiden hotel in Reno, Nevada offering guests a chic, boutique experience in the hottest growing and hippest ‘Mid-Town’ area of South Reno. Capturing the charisma of the destination with its laidback and contemporary yet refined style, Aiden by Best Western @ South Reno was designed with the trendy traveler in mind, offering a modern flair.
“We are excited to welcome the newest addition to our growing Aiden portfolio in the city affectionately known as the ‘Biggest Little City in the World,’” said Brad LeBlanc, Senior Vice President and Chief Development Officer. “Our new Aiden in South Reno embodies the culture of the surrounding city, offering guests an authentic destination experience in close proximity to the many exciting wonders this remarkable city has to offer.”
Aiden invites creative travelers and mobile workers to indulge in a standout boutique experience. Combining refined style with local charm, each reimagined location is as distinctive as its neighborhood, creating an atmosphere full of surprises and authentic details – placing guests at the center of local adventures. Designed with today’s traveler in mind, each hotel boasts a multi-functional public area to bring together the best of work and play. Featuring sophisticated and sleek guestrooms, the Aiden look is complete with playful color palates and lush fabrics.
The Aiden in South Reno is a laid-back hotel where guests can enjoy sunset from their doorstep while evoking memories of childhood trips with a new modern flair. Offering 150 guest rooms and suites, the hotel invites young and artistic travelers, and their four-legged companions, to revel in an immersive boutique hotel experience. Outside, guests will enjoy taking selfies in the courtyard, equipped with a heated pool, fire pit and oversized lawn games. Guests can also grab breakfast and lunch at one of the hottest local eateries in town, Two Chicks, and break a sweat in the well-equipped fitness facility.
The hotel is conveniently located within four miles of Reno Tahoe International Airport. The property is also in close proximity to nearby retail stores, restaurants, bars, shopping centers, and tourist destinations, including popular attractions like The Discovery Museum, Nevada Museum of Art, The Reno Arch, Grand Sierra Casino, Wild Island, and Meadowwood Mall. The property is also situated at the base of the great Sierra Nevada mountains and thirty minutes from iconic Lake Tahoe.
Staying at a Best Western-branded hotel, such as Aiden by Best Western @ South Reno, is now more rewarding than ever. Best Western Rewards® (BWR®) members who register for the promotion will be eligible to receive a $50 Best Western Gift Card for staying two separate or consecutive nights during the promotional period and will have the opportunity to earn the offer twice (for up to $100 in gift cards). BWR members must register for the “Stay 2 Nights & Get a $50 Best Western Gift Card Promotion” prior to their first eligible stay. The promotion runs May 22 to September 4, 2023. For more information on BWR or to sign up, please visit https://www.bestwestern.com/en_US/best-western-rewards.html.
