In an exclusive conversation with Abdulla Yousuf, the Director of International Operations, at the recent Arabian Travel Market, Global Travel Media received exciting insights into Abu Dhabi’s tourism industry and its plans for the future. With a vision to drive innovation and infrastructure, Abu Dhabi is poised to become a global destination for travellers seeking a blend of cultural experiences and thrilling attractions.
Anticipating a surge in tourism, Abu Dhabi has expanded its cultural offerings, entertainment attractions, and infrastructure, catering to diverse visitors. From the tranquil beauty of Al Ain to the adrenaline rush of Yas Island, Abu Dhabi promises an experience tailored to every traveller’s preferences.

Qasr Al Hosn
With a vibrant calendar of events in 2023, Abu Dhabi aims to welcome a staggering 24 million domestic and international visitors. In line with this, there will be a strong focus on showcasing the Emirati heritage, particularly in Abu Dhabi’s oasis city, Al Ain. Known as one of the world’s oldest permanently inhabited settlements, Al Ain offers a unique glimpse into the Emirati culture, making it a must-visit destination for cultural enthusiasts.
Looking ahead, the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) is determined to push boundaries and provide even more ambitious campaigns and events that highlight Abu Dhabi’s commitment to creating unforgettable cultural and tourism experiences for a global audience. Leveraging solid partnerships, the city plans to captivate travellers with its unparalleled offerings.
Abu Dhabi boasts many attractions that appeal to a wide range of interests. Travellers can immerse themselves in the rich culture and heritage of the city, exploring iconic landmarks such as the Louvre Abu Dhabi, the majestic presidential palace of Qasr Al Watan, and Qasr Al Hosn, the oldest standing structure in the city. For adventure seekers, Abu Dhabi is home to world-class theme parks, including Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, Ferrari World Abu Dhabi, Clymb, and Adrenark. Furthermore, couples seeking a romantic getaway can indulge in the serene ambience of Nurai Island, a private desert retreat accessible within a 15-minute boat ride. For culinary enthusiasts, Abu Dhabi boasts a collection of Michelin-starred and Michelin-recognized restaurants, offering unforgettable dining experiences.
In recent years, Abu Dhabi has become a hub for major sporting and entertainment events. The city successfully hosted the first-ever NBA games in the region, along with sold-out UFC and WBA boxing fights. Families and younger visitors were captivated by the Middle East debut of the internationally acclaimed Broadway show, Disney’s The Lion King musical, and the Middle East Film & Comic Con Abu Dhabi. The excitement continues with the grand opening of SeaWorld Abu Dhabi and a packed schedule of upcoming events. Motorsports fans can gear up for the adrenaline-charged Monster Jam, while music lovers can look forward to the Backstreet Boys’ DNA World Tour in May and a rocking concert by legendary band Guns N’ Roses in June. The Yas Gaming Festival will also make a highly anticipated return in July. Abu Dhabi’s cultural landscape will also witness the opening of prestigious institutions such as the Zayed National Museum, Guggenheim Abu Dhabi, teamLab Phenomena, and the Natural History Museum.
As a testament to its commitment to innovation and investment in tourism infrastructure, Abu Dhabi continues to enhance its offerings with a focus on delivering unique and memorable experiences. With various attractions catering to diverse interests, Abu Dhabi is well-prepared to welcome visitors seeking excitement, inspiration, and rejuvenation. Whether it’s culture, adventure, or leisure, Abu Dhabi promises an unforgettable experience within easy reach.
In a world with endless travel possibilities, Abu Dhabi stands out as a destination that captures the imagination and exceeds expectations. As the city looks ahead to 2024, it sets the stage for another record-breaking year, solidifying its position as a global tourism powerhouse.
Written by: Stephen Morton