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Dubai’s Department of Economy and Tourism (DET) had a highly successful showing at the 30th edition of the Arabian Travel Market (ATM), which occurred from May 1-4, 2023, at the Dubai World Trade Centre. With over 122 private and public sector partners conducting business meetings on the Dubai stand, DET and its stakeholders highlighted the pivotal role played by the city’s tourism industry in supporting the strategic UAE Net Zero 2050 initiative, positioning Dubai as a leader in sustainable tourism.

The ATM, held under the theme “Working towards Net Zero,” focused on responsible tourism and coincided with the UAE’s Year of Sustainability. During the four-day event, DET showcased Dubai’s remarkable multi-pronged blueprint for sustainable growth, aligned with the goals of the Dubai Economic Agenda, D33.

As a testament to its success at ATM 2023, DET was awarded the “Best Stand for Doing Business” prize, with the stand’s comfortable seating, spacious layout, and high-quality hospitality combined to create an inviting environment for visitors.

DET also organised the most extensive ATM Hosted Buyers Programme, showcasing Dubai’s unparalleled hospitality and diverse offering. This year’s programme attracted a record participation of 450 buyers from 31 different markets and countries, representing all regions.

The Dubai stand also welcomed visiting dignitaries and senior diplomats. At the same time, ATM visitors enthusiastically participated in the Dubai Landmark Challenge, an interactive game for visitors installed on the Dubai stand, further highlighting the city’s various destination propositions.

This successful participation at ATM 2023 follows the strong performance by Dubai’s tourism sector in Q1 2023, which saw the city welcome 4.67 million international overnight visitors from January to March, a 17% YoY growth compared to the same period in 2022 and achieving 98% of pre-pandemic levels in Q1 2023, making it the fastest recovering destination globally.

With its position at the forefront of the world’s leading travel destinations further reinforced, optimism grows for 2023 and beyond for Dubai’s tourism industry. DET and its stakeholders are confident that the enhanced cooperation between Dubai and its partners and stakeholders will lead to further successes, with Dubai’s remarkable sustainable growth blueprint continuing to draw visitors worldwide.