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TIME Hotels, the UAE-based hospitality company, is set to demonstrate its commitment to sustainability during the four-day Arabian Travel Market (ATM) 2023. The event explores the future of sustainable travel in line with its theme, ‘Working Towards Net Zero’. TIME Hotels will showcase its environmental credentials in every aspect of its exhibition stand, from using recycled materials and biodegradable paint to LED lighting and hydroelectric energy. The structure will be re-used at future editions of ATM, stored in a sustainably run warehouse and taken to licensed recycling centres if materials cannot be re-used.

Mohamed Awadalla CEO

The TIME Hotels exhibition stand at ATM 2023 will feature eco-friendly initiatives, including hydroelectric energy and hydroponic farming, currently used at the company’s properties in Egypt and Morocco. Visitors will be able to learn about these initiatives and see a scaled example of hydroelectric energy, which uses the natural flow of moving water to generate electricity.

TIME Hotels has also implemented various initiatives to support the Net Zero drive, including the installation of Electric Vehicle (EV) chargers at two of its Dubai properties, joining a Recycle, Reforest, Repeat initiative with the Emirates Environmental Group (EEG), implementing several environmental policies over the past 12 months, such as tracking the amount of gasoline, diesel and LPG consumed to monitor and ultimately reduce its carbon footprint. TIME has also achieved a goal of reducing single-use plastic use by 90% in 2022 and is on target to make this 100% in 2023.

CEO of TIME Hotels, Mohamed Awadalla, said, “We are delighted that sustainability takes the spotlight at ATM 2023 and look forward to sharing the latest news on our environmental practices. We have thought about every detail for our presence at ATM to ensure the sustainable goals and initiatives of TIME Hotels are met onsite.“

The 30th edition of ATM will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC) and provide a platform for regional experts to explore a sustainable future ahead of COP28, which will take place in November 2023 at Expo City Dubai.

In conclusion, the commitment of TIME Hotels to sustainable practices, as demonstrated at ATM 2023, is commendable. Companies in the hospitality industry need to follow this trend and adopt eco-friendly practices to minimize their environmental impact. Initiatives such as hydroelectric energy and reducing single-use plastic use can significantly impact and contribute towards the global Net Zero drive. Using recycled materials and biodegradable paint in exhibition stands is a step towards a more sustainable future for events, and other companies should follow TIME Hotels’ example in the industry.

Arabian Travel Market 2023 takes place from 1-4 May, and TIME Hotels is located in Sheikh Saeed Arena Hall Stand HC0625.