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Clickatell, a leading mobile messaging and Chat Commerce innovator, has launched the world’s first Chat Commerce Platform as a Service (CCPaaS), enabling businesses to connect, interact, and transact with their customers on messaging platforms. Clickatell’s CCPaaS delivers full, authenticated commerce experiences within the most widely used messaging environments, such as WhatsApp, Apple Messages, SMS, and USSD.

This new platform allows businesses to create chat commerce experiences that drive sales and increase customer satisfaction. Clickatell’s CCPaaS provides a convenient and in-context brand experience while ensuring secure payment capabilities to their customers. Businesses can save time and reduce costs by integrating with leading payment gateways to process transactions efficiently within the chat interface.

“The launch of Clickatell’s Chat Commerce Platform as a Service marks a significant milestone in our company’s mission to revolutionize customer engagement and facilitate frictionless commerce within messaging apps,” said Pieter de Villiers, CEO and Co-Founder at Clickatell.

Clickatell’s CCPaaS is offered through three distinct packages: Connect, Interact, and Transact. Connect is the foundation package enabling businesses to send and receive enterprise-grade mobile messages over multiple channels. Interact allows businesses to have meaningful conversations with their consumers, delivering the digital experiences that today’s mobile-first consumers have come to expect. Transact enables businesses to sell products and services directly within messaging channels by sending customers a payment prompt that initiates a secure and simple payment experience.

“Our vision has always been to create a chat commerce platform that is focused and built around the key performance metrics that matter most to our customers, performance and operational efficiencies, customer satisfaction, and increased business improvements. Our Chat Commerce Platform as a Service not only achieves that vision, it also provides an unparalleled user experience for both brands and their consumers, while fostering digital transformation and in-context communications with the click of a button,” said Jeppe Dorff, Chief Product and Technology Officer at Clickatell.

Clickatell’s CCPaaS offers several powerful features to transform customer engagement into delightful commerce experiences and drive brand loyalty. Businesses can develop and deploy chatbots to automate conversations, handle customer inquiries and drive sales. Live agents can smoothly escalate from chatbots to offer personalized and efficient customer support when needed. The platform also provides real-time analytics and reporting to enable data-driven decisions and optimization of chat commerce strategies. The point-and-click embedded solution ensures seamless integration with CRM, ERP, and other business systems. In contrast, the embedded payments feature allows brands to engage in transactional commerce as quickly as a reply to pay.

In conclusion, Clickatell’s Chat Commerce Platform as a Service is a game-changer for businesses looking to capitalize on the opportunity of chat commerce. With its secure and simple payment capabilities, customizable chatbots, live agent chat, real-time analytics, and easy integration with existing systems, the platform provides an unparalleled user experience for brands and consumers. To learn more about Clickatell’s CCPaaS, visit their website.