Life at Sea Cruises, the world’s first and only three-year cruise, announced today the hiring of Kari Tarnowski as its Chief Marketing Officer. Tarnowski brings over 30 years of cruise and travel industry experience in marketing, branding, revenue management, sales and reservations to the role. In her role at Life At Sea Cruises, Tarnowski will be responsible for the company’s overall marketing strategy.
Prior to joining Life at Sea Cruises, Tarnowski served as the Senior Vice President of Marketing & Sales at American Queen Voyages, rebranding the line in September 2021. Tarnowski also held senior marketing roles at Crystal Cruises, Regent Seven Seas Cruises, Sandals & Beaches Resorts, and Silversea Cruises, and was part of the launch team for Hotels.com in 2002.
“Kari’s extensive experience in the cruise industry and her background in luxury brands make her the perfect fit for Life at Sea Cruises,” said Mike Petterson, Managing Director of Life at Sea Cruises. “We are thrilled to have her on board to help us grow our brand and build a loyal customer base.”
Tarnowski will oversee the development and implementation of the Life at Sea Cruises’ multi-channel marketing plan, which will include generating customer demand, the brand’s positioning, building customer loyalty and retention and establishing partnerships.
“I’m excited to join Life at Sea Cruises and help bring their unique cruise experience to cruisers around the world,” said Tarnowski. “I look forward to working with the team to establish clear marketing goals and drive business growth.”
Life at Sea Cruises launched in March 2023 and offers a once-in-a-lifetime opportunity to spend three years at sea, visiting exotic locations around the world. With Tarnowski’s expertise, the company is poised for continued success and growth in the cruise industry. Tarnowski is a graduate of Vanderbilt University and resides in South Florida.
For more information, visit LifeAtSeaCruises.com.
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