AAT Kings’ Group marketing team is moving from strength to strength in 2023, with the company announcing a number of internal promotions and a new appointment to the team. With more than 100 years of operating excellence taking travellers to some of Australia and New Zealand’s most spectacular and off the beaten track destinations, the newly bolstered team will further capitalise on AAT Kings Group leading reputation and promote unique travel experiences to a wider audience.
Di Morgan has taken on the role of GM of Group Marketing after joining the company in 2021 as Head of Customer, AAT Kings Group. Di will now lead the team and oversee the marketing, digital, design and web development teams, setting strategy and aligning all marketing efforts for the company.
Nikki Bruce has been promoted to Head of Marketing from Senior Group Marketing Manager. In this new role, Nikki will step into a leadership role within the marketing team, assisting with all brand marketing, and leading the team in its co-op campaigns and marketing strategies. After starting with The Travel Corporation in 2014, Nikki has moved through the TTC brand from the reservations department to leading the AAT Kings business in its marketing efforts.
Alison O’Loughlin has been promoted to Head of Digital Marketing & Data from Head of Customer, and will take on increased responsibility across analysing marketing and consumer data to ensure data-driven marketing results for the brand. Alison has been with the business since late 2020.
The AAT Kings team is also welcoming Michael Woods as Partnerships & Industry Marketing Manager. In this role, Michael will work to develop and maintain key relationships with industry partners, and manage regional marketing plans for consortia partners to achieve the best possible results for the brand’s valued Travel Agents.
“We are lucky to have an extremely strong and talented marketing team at AAT Kings, and are thrilled to not only be promoting our talent from within, but adding exceptional team members to our ranks, too,” said Ben Hall, CEO of AAT Kings. “As we close out the first quarter of the year, I and the marketing team look forward to continuing to strengthen our brand marketing efforts throughout the rest of the year.”
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