In partnership with NZME, Destination Gold Coast is launching its brand-new campaign in New Zealand today, Been there, haven’t done that, designed to encourage Kiwi’s to uncover new and unexpected experiences on the Gold Coast.
From our emerging culinary scene boasting 23- chef-hatted restaurants to swimming with turtles and ziplining over crocodiles, the Gold Coast is ready to showcase the new, exciting, and unique experiences for Kiwi’s to discover, reminding them of the abundance of encounters outside of its beaches, theme parks and renowned tourist mecca, Surfers Paradise.
Set to launch across multiple NZME platforms including print, radio, digital and social media, Destination Gold Coast’s consumer-led campaign will run from April to June in the lead up to winter, a key booking period for kiwi’s considering travelling this year.
In addition, this month, Air New Zealand added two additional flights on its Auckland to Gold Coast route, providing 27,400 seats between the two cities. “On average, over the past six months more than 91 per cent of seats have been booked out on flights between Gold Coast and Auckland, and in recent months we have seen many flights operating at capacity,” says Adam Rowe, Queensland Airports Limited Chief Commercial Officer.
The campaign aims to complement Gold Coast tactical activity in market with DGC’s trade partners, keeping the Gold Coast front of mind for consumers as they start planning their next holiday. Its purpose is to target kiwi’s who have visited the Gold Coast before, presenting new and unexpected experiences enticing them to return.
“The Gold Coast has long been a favourite destination for Kiwi’s with New Zealand currently being our number one international inbound market. We know that Kiwi’s enjoy our theme parks and famous beaches however, we look forward to showcasing more of what our region has to offer within the nature, wellness, wildlife, dining, and adventure space,” says Kirsty Lucas, International Manager at Destination Gold Coast.
As part of the 3-month campaign, Kiwi’s will uncover a diverse collection of new and unexpected Gold Coast experiences, including fliteboarding, new accommodation offerings like Verandah House Country Estate in Tamborine Mountain and nature-based experiences such as Wonder Reef- the world-first floating reef providing divers a breathtaking opportunity to swim with marine life and explore underwater sculptures.
“One of the most wonderful things about the Gold Coast is you can be whale watching or diving in the morning and then come the afternoon, you could be encountering glistening waterfalls like Curtis Falls in our hinterland. We have over 160 experiences within a 30-minute radius which is what makes our destination so special, we really do have it all,” adds Kirsty Lucas.
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