As temperatures continue to rise due to climate change, more and more travellers are opting for destinations with more temperate climates. This new trend, dubbed “Temperate Travel,” is set to be one of the leading travel trends in 2023. The shift towards cooler destinations is leading to a change in the traditional travel season, with many travellers now choosing to travel during the shoulder season rather than during the peak periods. This shift is putting pressure on destinations that rely heavily on tourism, as they must find new ways to attract visitors during the low season.

Destinations that were previously not seen as must-visit summer destinations are now investing heavily to get on the must-visit list. Coastal locations and cities with mild temperatures throughout the year are now becoming increasingly popular, as travellers look for destinations with comfortable climates.

Here are the top 10 destinations for travellers seeking cooler temperatures and comfortable climates:

Bruarfoss Waterfall in winter, Iceland

1. Ireland – With an average temperature of 71F/22C in August, Ireland is a great destination for travellers seeking a temperate climate. The country also offers numerous festivals during this time.
2. Iceland – Despite being the warmest month of the year, August in Iceland still has an average temperature of only 55F/13C. However, the scenery and natural beauty of the country make it an excellent choice for adventurous travellers.
3. Vancouver – With an average temperature of 72°F (22°C) in August, Vancouver is an excellent choice for travellers looking for a cooler destination. The city is also known for its beautiful beaches.
4. Switzerland – August is the peak season in Switzerland, with an average temperature of 73°F (23°C). This is the perfect time for hiking, climbing, and other outdoor activities.
5. San Francisco, CA – With an average temperature of 68F/20C in August, San Francisco is an ideal destination for travellers seeking a mild climate. The city is also known for its vibrant culture and excellent food scene.
6. Stockholm, Sweden – With an average temperature of 70F/21C, Stockholm is a great choice for travellers looking for a temperate climate. The city is also a hub for Scandinavian culture and design.
7. New Zealand – August is the low season in New Zealand, with an average temperature of 45F/7C. This makes it an ideal destination for winter sports enthusiasts.
8. Medellin, Colombia – With an average temperature of 83F/28C, Medellin is a great destination for travellers seeking a warm climate without the intense heat. The city is also known for its vibrant culture and excellent food scene.
9. Hawaii – With an average temperature of 87F/30C in August, Hawaii is an excellent destination for travellers looking for a warm climate without the intense heat. The state is also known for its beautiful beaches and outdoor activities.
10. Sydney – Despite being a bit windy and rainy, Sydney has mild temperatures in August, with an average temperature of 64F/18C. Brisbane is also nearby, offering travellers a chance to catch some sun.

As travellers continue to seek out cooler destinations, it is essential for destinations to adapt and find new ways to attract visitors during the low season. Those that can successfully do so will be the ones that thrive in the new age of Temperate Travel.

In conclusion, as climate change becomes more prevalent, the trend towards Temperate Travel is expected to continue to grow in popularity. The destinations listed above offer travellers a chance to escape the intense heat and enjoy a more temperate climate. As more and more travellers seek out these destinations, it will be important for the travel industry to adapt and find new ways to attract visitors during the low season.

Written by: Kevin Hall

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