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Norwegian Cruise Line has announced the appointment of David J. Herrera as its new President, effective from April 1, 2023. Herrera will succeed Harry J. Sommer, who will transition to be the next President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. from July 1, 2023. As a part of the senior leadership team at NCL, Herrera has played an integral role in positioning the brand as one of the world’s leading cruise lines. He has held various senior leadership roles within the organization and has been with NCLH since 2015. Herrera currently serves as NCL’s Chief Consumer Sales and Marketing Officer and has previously served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Cruise Holdings from 2012 through 2015.

With over 25 years of experience in corporate business and a strong financial, sales, marketing, and business development background, Herrera is a key contributor to NCL’s success. As the incoming President of Norwegian Cruise Line, Herrera will be responsible for the overall strategic vision and business plan execution for the brand. He will expand his reporting line to include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division.

Herrera has led the sales and marketing teams to record results during his tenure at NCL. The Company succeeded in having its best booked month ever in November 2022 and ended 2022 at record booking levels for 2023, setting another new record in January. As a U.S. veteran himself, Herrera is also proud to have co-sponsored the development of the Brand’s first-ever Military Appreciation Program in November 2022, which honours U.S. military members with an exclusive offer and onboard experiences.

In his new role, Herrera will continue to build on NCL’s strong momentum, especially with the rollout of Prima Class, which will make its debut in August 2023. As the leader of the passionate and incredible team at NCL, Herrera is honoured and humbled to be given the opportunity to continue working alongside Harry and the stellar leadership group to build on the strong momentum of the brand.

As part of the leadership changes, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the brand’s international footprint.

With these changes in the leadership team, NCL is well-positioned to continue providing its guests with unforgettable experiences at sea. The brand has always been committed to delivering exceptional service and innovative experiences to its guests. As the travel industry rebounds, NCL is looking forward to welcoming guests back onboard and continuing to offer exciting itineraries to destinations around the world.

In conclusion, the appointment of David J. Herrera as NCL’s new President is a significant development for the brand. With his extensive experience and leadership skills, he is well-positioned to guide the brand on an accelerated path forward. The appointment is a testament to NCL’s commitment to providing its guests with exceptional experiences at sea. With the upcoming launch of Prima Class, NCL is poised to continue its tradition of innovation and excellence in the cruise industry.

To learn more about NCL and book a cruise, please contact a travel professional.