The Latium Experience DMO (Destination Management Organization), a public- private association aimed to promote and commercialize the tourist flows of 12 Municipalities of Latium, the Italian region headed by Rome: Latina, Aprilia, Maenza, Pontinia, Priverno, Prossedi, Sabaudia, San Felice Circeo, Ventotene, Pomezia, Colleferro and Guidonia Montecelio (these last three belonging to the metropolitan city of Rome), has taken part in ITB Berlin, thus introducing itself to international buyers for the first time after TTG (October 2022, Rimini, Italy).
A brief description of the territories
Among the Lepini Mountains, the Pontine Marshes, the Ager Romanus and the Latium coastline lies a land full of beautiful places, blending culture, nature and history.
50,000 years of prehistory, myth and history. Breathtaking landscapes and environments to be protected. Routes through transformations and crossroads, with one foot firmly in the past and its traditions and a glance towards the new atmospheres and flavors of the territory.
Goals
Founded through a regional bid in support of Latium destinations won by the overmentioned network of Municipalities, with Latina as the lead partner, for a financing of 250,000 euros, and 20% co-financed by participating Municipalities for a total of 312,478 euros, the DMO aims at:
- seasonal adjustment;
- new flows and new targets;
- increasing national and international tourist presences;
- the success of the brand;
- the reconversion of current tourist products in terms of environmental sustainability;
- the design of new products that integrate multiple areas and multiple clusters based on
