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Hilton, one of the world’s leading hotel brands, is infusing wellness into the Meetings, Incentives, Conferences, and Events (MICE) industry. In 2022, the company launched the Sustainability MICE Series, which focused on food sustainability. Building on this success, Hilton recently hosted “The Heart of Hospitality: Wellness,” the second installation of the series, at the DoubleTree by Hilton Putrajaya Lakeside in Malaysia.

Over two days, MICE industry delegates were treated to a wellness journey that featured a carefully curated selection of workshops focused on the “body, mind, and spirit.” Participants indulged in everything from healthy food choices to breathwork and in-room experiences. The event demonstrated that infusing wellness into MICE events creates deeper connections and impactful takeaways, aligning with Hilton’s ‘Travel with Purpose’ Program, which offers meeting planners tools to make a positive impact on the world.

Leo Lee, National Director of Sales at Hilton Malaysia, expressed, “As with every Hilton brand, we design each hotel with several options for our MICE customers, paired with Hilton’s responsible hospitality at the highest standards. With recent world events, now more than ever, elements of body, mind, and spirit are necessities, not luxury. Through this showcase, we are delighted to be leading the way in delivering exceptional guest experiences.”

The immersive experience was designed to be customized and enhance any existing agenda, stimulating the mind while promoting relaxation for a more holistic approach. Key elements of the experience included a dedicated arrival space with healthy snacks, welcome drinks, and a serene environment to connect. In-room experiences included ‘body, mind, and spirit’ wellness elements, such as yoga mats, Hilton’s pillow menu, nut snacks, and fruits at turn down, two different room mist scents, curated Spotify playlists, and a journaling experience with gratitude prompts.

Wellness workshops were led by expert coaches, who provided stress-reducing breathwork and movement exercises, sunrise yoga sessions, tools to promote ‘Disruptive Thinking,’ purpose-finding workshops, and sound healing experiences. Sustainable, locally sourced produce was served during breaks and main meals, and participants enjoyed 15-minute massages from the DoubleTree spa provider, Mandara Spa.

In December 2022, Hilton received recognition for Sustainability Leadership by Dow Jones Sustainability Indices, the most prestigious rankings for corporate sustainability performance, for the sixth time in a row. Additionally, Hilton earned a Gold Medal designation by EcoVadis, the world’s largest and most trusted provider of business sustainability ratings.

Hilton is committed to advocating sustainable practices at MICE events held in their venues, promoting wellness as an essential component of the event experience. Incorporating wellness into events can elevate the experience and create a unique, unforgettable event. Hilton is leading the way in infusing wellness into MICE events and paving the way for a more mindful future.