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Sabre Corporation will be showcasing its latest insights and product highlights at the ITB Berlin Convention. The event, which takes place between March 7th and March 11th, will provide Sabre leaders with the opportunity to discuss recent developments and innovations within the travel industry, as well as share their perspectives on the evolving expectations of consumers.

Garry Wiseman, Sabre Travel Solutions’ chief product officer, will share his perspective on the travel industry from twenty years in technology roles outside of tourism (March 8 at 12:10 pm). With demand patterns shifting, and technology developing rapidly, Wiseman’s experience in executive roles at companies such as Dell, Microsoft, eBay, and Salesforce, has equipped him with a unique perspective on the ways in which the travel industry can leverage technology to enhance customer experiences.

In addition, Traci Mercer, Senior Vice President of Lodging, Ground & Sea, will be joining two panels, one on gender equity in tourism (March 8 at 2 pm) and another on the transformation of the tour operator business (March 7 at 3 pm). Frank Trampert, Senior Vice President & Global Managing Director of Sabre Hospitality, will participate in a panel focused on total revenue and the future of retailing in the hospitality industry (March 7 at 1 pm). Salman Syed, Vice President of Agency Sales, EMEA, will be present on a panel discussing the role of technology in making corporate travel more sustainable (March 9 at 3 pm).

Sabre will also be present at the ITB Berlin Convention with two trade fair booths, one dedicated to airline IT and travel distribution, and the other focused on hospitality IT. In hall 5.1, booth 106, Sabre Travel Solutions will unveil a state-of-the-art tool for the leisure marketplace that streamlines the process of booking and managing tour packages. Developed in partnership with German travel IT company Peakwork, this solution is expected to be rolled out in Germany starting in Q3 of 2023. Sabre Virtual Payments will also be showcased, which is a secure, automated end-to-end virtual payment solution that is a key focus area for Sabre following the acquisition of Conferma Pay in 2022 and the strategic partnership with Mastercard.

In hall 9, booth 207, Sabre Hospitality will be featuring SynXis Retail Studio, an e-commerce and retailing solution that allows hoteliers to manage, distribute, and fulfil unlimited non-room and room offers. Nuvola, a prominent provider of hotel service optimization and guest engagement software that was acquired by Sabre in 2022, will also be showcased.

In summary, Sabre Corporation will be making significant contributions to this year’s ITB Berlin Convention. With insights from industry leaders and a range of innovative products being showcased, Sabre is set to make a significant impact on the travel and hospitality industry.