APT, the leaders in luxury travel, is pleased to be continuing its ongoing sponsorship of Channel Nine’s broadcast of the Australian Open tennis tournament for 2023.
APT has a long-standing relationship with Nine and the Australian Open, this will be the company’s tenth year as a broadcast sponsor of the grand slam.
As part of the sponsorship, Channel Nine’s ‘Set Highlights’ will be exclusively branded with the APT logo during the Australian Open broadcast. This in-broadcast activity will be supported by television commercials, TV billboards and extended video presence on 9Now streaming platform as well as radio, print and digital components.
The Australian Open broadcast sponsorship coincides with the launch of the company’s Discover the world with APT campaign, with the promotion focusing on seeing a destination with APT to receive the best experience possible.
Commenting on the sponsorship, APT Travel Group’s GM Marketing, Aaron Rowden said, “We are extremely pleased that we can continue our ongoing partnership with the Australian Open for the tenth consecutive year. It shows our travel agent partners and guests that APT is committed to continuing to offer amazing travel opportunities as we share the message that travel is well and truly back. With a focus on the APT experience and how visiting a destination with APT allows guests to experience more than the average visitor, it explores how our on-tour experts draw on their wealth of knowledge to give APT travellers the best experience possible.”
“The campaign also comes with inspiring marketing assets for agents to use as well, as hopefully plenty of your clients will see our ads while watching the tennis.” he concluded.
Summer in Melbourne is synonymous with tennis and interstate travel, and APT is pleased to again be playing its part in making this year’s broadcast, and travel season, a success.
