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Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners.

Hilton announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands.

Spark by Hilton provides a simple, reliable and comfortable stay for every guest, all at an accessible price.

Spark by Hilton Guest Room 2 Queen

Spark by Hilton builds on Hilton’s continued work evaluating the market to develop new brands to meet the evolving needs of guests and owners and provide a hotel for every traveller for every stay.

Over the last 15 years, Hilton has organically doubled its brand portfolio and the number of rooms worldwide, creating a diverse yet complementary range of brands across categories.

Hilton’s portfolio extends into the premium economy category, with more than 100 deals already in various stages of development.

“Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve. The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world,” said Chris Nassetta, President and CEO of Hilton.

Value and Consistency for Guests.

Unexpected Touches: Spark by Hilton will help add value to the guest experience by offering a simple, complimentary breakfast featuring premium coffee, juice and a signature bagel bar with spreads, so guests can fuel up before hitting the road.

Spark by Hilton Public Spaces-Complimentary Premium Coffee

Consistent Quality: To ensure a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, before joining Spark by Hilton and the Hilton family. The public space will feature multi-functional seating, from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. The simple, streamlined furniture will focus on practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface and bright bathroom.

Serving guests looking to maximize the value of their travel experience, Spark by Hilton will deliver reliable, friendly essentials with unexpected touches. Signature elements of Spark by Hilton will include:

Thoughtful Simplicity: Spark by Hilton will offer a simple, inspired design with splashes of colour and cheer that bring the outdoors in. And guests will be empowered with the tools needed to make the most of their stay, such as 24-hour digital check-in and Digital Key. Each hotel will provide a welcoming sense of arrival with colourful exterior statement walls and energizing artwork.

Reliable Service: As part of the Hilton family of brands, guests will feel welcome and confident in their stay from the moment they walk through the door. Warm and inviting hotel team members with attention to detail will provide happy and helpful service. Guest rooms will be comfortable and relaxing so travellers can unwind and recharge for whatever comes next. The brand will also offer a 24-hour retail market for on-the-go travellers.

“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers,” said Matt Schuyler, the chief brand officer of Hilton.

This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time, and friendly service – ensuring all travellers can enjoy a great hotel experience where they feel genuinely cared for.

True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays.

Value for Owners.

Owners also will benefit from Hilton’s powerful network effect, resilient business model, and high-performing commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key.

This cost-effective conversion brand provides a unique opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while providing a consistent look and feel across each hotel.

Hilton is creating more excellent value for owners and operators with the launch of Spark by Hilton.

“Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date,” said Alissa Klees, brand leader of Spark by Hilton. “In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year.”

Members who book directly with Hilton have instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.