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Tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, presented the hotel brand ZEL today in Madrid. ZEL is a new brand of the resort and urban leisure hotels that will begin to operate in Spain and later in key destinations in Europe, the Middle East, Asia and America.

“The result of combining the inspirational leadership of Rafa Nadal and the international experience of more than 65 years of Meliá in creating luxury hotels and in hotel management is the unique brand we present today, which travellers will love and love, which will surprise the new generations.

The growth plan foresees the addition of more than 20 hotels in 5 years, focusing on destinations that attract premium-quality leisure travellers and on “bleisure” hotels in the key regions in which Meliá Hotels International operates in Europe, America, the Middle East and Asia.

“I’m confident that ZEL will be a great success and will achieve considerable growth and be enjoyed by all of those travellers who stay in the hotels, which in the end is the reason we are creating it,” said Rafael Nadal.

Room rendering of the new ZEL hotel brand

As a Spaniard, a Mallorcan and a global traveller, the launch of our hotel brand is a project I have had in mind for a long time. In the first stage, the brand aims to grow in destinations on the Mediterranean coast and capital cities such as Madrid, Paris and London, but the first ZEL hotel will open in Mallorca in 2023.

The brand will also have various strategic partners in its international growth in dining, decoration, well-being and technology. An innovative hotel brand full of energy, with a new interpretation of well-being and a sustainable business model. The joint venture between these two global brands from Mallorca aims to achieve consistent international growth and capitalise on its hallmark Mediterranean character.

“We are happy to finally be able to announce our partnership in this project with an icon on a personal and sporting level, such as Rafa,” said Gabriel Escarrer. I was attracted from the start to this new concept we have been working on with Meliá. ZEL is synonymous with feeling good at all times and enjoying life and how we live it throughout the Mediterranean.

ZEL: a celebration of the Mediterranean lifestyle.

The project is based on the positioning of both brands as ambassadors of Mediterranean values and lifestyle: a passion for the outdoors, delicious cuisine, and a focus on architecture and design to provide spacious and bright spaces, with the priority being a connection with nature, the sky and the sea.

ZEL hotel guests will be able to take care of both body and soul through well-being experiences that they can organise as they wish, with both personal and group activities for physical exercise and fitness. The patio is an architectural feature prominent throughout the Mediterranean. It will lead to other spaces such as terraces, rooftop areas or beach clubs that will be the venues for life in the open air and where guests can admire panoramic views of stunning beauty.

ZEL offers an inspiring new home-away-from-home experience that evokes the Mediterranean way of life, with a courtyard at the hotel’s heart, which focuses on flow and connection.

One of their many highlights will be the encouragement of social encounters, interactions and experiences through a range of “pop-up corners” dedicated to handicrafts, beauty or product tastings with partner brands. All this combines an organic atmosphere, an informal design, local cuisine, natural well-being, and unexpected and vibrant shared experiences. ZEL guests will also have access to a digital community where they can share their experiences and continue enjoying the lifestyle once their stay is over.