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Logo_FITUR_2023 In line with the importance of sustainable development in the tourism industry worldwide, the next edition of the International Tourism Trade Fair, FITUR 2023, will be a vehicle for promoting strategies aimed at fostering tourism that respects the ecosystem, the environment, local culture and its value in the social and economic context as a source of employment, wealth and well-being.

FiturNext Observatory

FiturNext, the FITUR Observatory dedicated to promoting good tourism practices in terms of sustainability, unveils the winning initiatives of the 2023 Challenge focused on how tourism can contribute to regenerating the natural environment.

Sustainable participation at FITUR is underlined by the Sustainable Stand Awards, in collaboration with the Responsible Tourism Institute (ITR), which aims to recognise exhibitors’ efforts to ensure that their presence at FITUR is aligned with the United Nations Sustainable Development Goals.

FITUR will represent the strength of the international tourism industry and its commitment to sustainable growth, in which innovation and digital transformation are critical differentiating factors and drivers of development.

Plogging Tour, Grupo Iberostar and Green Pepper Travel are the winning projects in the three categories of this edition: regenerating the terrestrial environment, regenerating the aquatic environment and managing and promoting environmental regeneration, respectively.

IFEMA MADRID is actively involved in measuring the carbon footprint of FITUR 23 for the first time, in scopes 1 and 2, and formalising its commitment to reducing it in the next edition. In addition, FITUR encourages the sustainable participation of companies and professionals through action guides and recommendations to be followed to reduce any adverse effects the fair may have and promote awareness, waste reduction and mobility.

The winning initiatives have in common their contribution to a more conscious and responsible way of travelling, one that helps to regenerate the natural environment of the destination.