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Make Sure, Because Dubious Sellers Are On The Rise, ‘Point of Trust’ dealer network as a tool for customer empowerment.
HRD Antwerp has started with her ‘Point of Trust’ dealer network to ensure customers get the right information when buying a piece of jewellery. To ensure that customers have access to the best information when they buy diamonds, we launched a ’Point of Trust’ dealer network to make sure customers can buy jewellery safely and inform.

Certificates are becoming more critical than ever.

Trying to mask lab-grown diamonds as natural ones looks like a lucrative business. But this year alone, in 6 different jewels, stones were detected that presented themselves as natural diamonds. Still, they were LGDs masked with a new irradiation technique that circumvents specific screening devices. But this year alone, six different jewels have been discovered by HRD Antwerp, where sellers try to mask LGDs as natural diamonds with new techniques.

Indeed, it might be helpful to grade your diamonds or jewellery and ask for a new grading report for inherited or vintage pieces where certificates got lost or never existed. For decades, dubious sellers have tried to mask synthetic diamonds as natural diamonds to get that premium price. But that’s also why most diamonds or pieces of jewellery pass by a grading & certification lab, and the retailers have screening devices to do their checks. Customers can always take their diamonds or jewellery to an HRD lab as an additional measure.

The combination of powerful research equipment within the labs guarantees authenticity to retailers who can sell certified diamonds to their customers. With all these new masking techniques, the only guarantee is a certificate from a respected grading lab. The lab will verify all certificates, confirm or deny the certificate’s authenticity, or produce a new grading report.

Ellen Joncheere – CEO of HRD Antwerp:” Retailers are well-positioned to play a crucial role in customer empowerment. By the end of the year, we aim to be active internationally and add at least 100 additional ‘Point of Trust’ dealers. It’s our ambition to create an international ‘Point of Trust’ network that lives up to the HRD motto of putting transparency first. New techniques are being tested and show that a growing trend of post-growth treatment of LGDs is on its way, escaping detection from the retailer and the customer.

Ellen Joncheere – CEO of HRD Antwerp:” Informing the customer is the key to solving this issue.” HRD Antwerp starts with a ‘Points of trust’ network in Belgium. A good reason to inform customers who shop for Christmas is to always ask for a certificate. Simple techniques like mixing LGDs with natural ones are no longer undetectable.

Using masking techniques in the diamond industry is not something new. It will give you all the crucial information on the characteristics of your diamonds. A natural diamond is up to 3 times higher in value than a synthetic. We want to make sure you don’t get disappointed after your Christmas shopping.”

Within these points of trust, you can be guaranteed that the high-tec research centre of HRD Antwerp verifies your stones. Today nowhere in the world is a retailer obligated to show you the certificate proactively.

So ask for your certificate.