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silver iMac with keyboard and trackpad inside roomThe report was spearheaded by the SITA Lab innovation team and draws upon insights from across the transport industry, SITA’s global research, and the latest cutting-edge proof of concepts to identify the most powerful shifts that will drive the travel industry’s evolution by 2033.

Several influential megatrends – from young, highly connected travellers to the arrival of electric air taxis – will exert an immense influence on air travel over the next decade, forcing industry, governments, and technology to adapt rapidly. The increasing willingness of providers to share data across the wider travel industry will help further accelerate these trends and pave the way to the more connected, seamless travel experience that passengers want.

One of the key trends identified in the report is Gen Z and millennial travellers driving a digital transformation of the transport industry, demanding a more integrated digital journey, and accelerating the digital way of life. While the travel recovery accelerates globally, airports and airlines are scrambling to provide the seamless travel experience passengers expect, often with slashed workforces and squeezed budgets.

According to “Meet the Megatrends,” a new report from SITA examines 12 emerging technological, societal, traveller, and economic trends that will significantly morph the travel landscape by 2033. We now have an opportunity to reimagine the world of travel, connect the dots and transform travel with bold solutions that cross sectors and exploit the latest technologies.

Ilkka Kivelä, VP of Strategy and Innovation SITA, said: “The air transport industry is at a post-pandemic crossroads, facing challenges from all sides.”

Meanwhile, electric air vehicles are expected to be ubiquitous at major international airports by the decade’s end, operating as an effective auxiliary service and revenue stream for airports and airlines. Privacy, digital identity rights, and controls for passengers will be a priority for passengers opening the door to a future where we can travel from everywhere to anywhere without needing physical documents or being stopped for identification.

Another power trend is the automation and emergence of smart airports, which will reshape the workforce, give rise to a new flattened business organization, and streamline operations through technology.

These megatrends do not exist in silos but operate in an evolving ecosystem where emerging technologies interconnect the trends and help drive them forward. By 2030 metaverse operations will be commonplace at leading airports and play a vital role in optimizing processes, avoiding disruption, and facilitating intuitive, immersive control of intelligent airports. The climate crisis demands swifter and more decisive industry action to make travel more sustainable.

We’re excited to work across many of these areas and look forward to collaborating with partners to drive positive change across the industry. This will require new skills and create new opportunities for employees in the industry. This year alone, investment in the Urban Air Mobility industry has skyrocketed, with $4.7 billion committed to developing eVTOL vehicles.

Ilkka Kivelä said: “These trends are shaping SITA’s innovation agenda.”


Written by: Jill Walsh