“What makes the cruise sector so valuable for the Sunshine Coast – beyond the immediate revenue injected into local businesses – is that cruise ships tend to visit mid-week and out of peak holiday periods, so it really boosts our tourism economy when we most need it,” Mr Stoeckel said.

Visit Sunshine Coast CEO Matt Stoeckel said the cruise ships often arrived mid-week which could help boost businesses – often during quieter trading periods.

“Our local businesses and tourism operators have done an outstanding job in recognising the opportunities these visits present and the positive impacts from previous visits were felt throughout the region including in our hinterland communities.”

“Tourism and Events Queensland research showed cruise ship guests to the Sunshine Coast spent an average of $269 per day for each visit,” Cr O’Pray said.

P&O Cruise anchored off Mooloolaba in 2019

“The economic boost the Sunshine Coast gains by these ships coming to Mooloolaba is extremely valuable for the club and surrounding businesses,” Mr Jones said.

Sunshine Coast Council Economy Portfolio Councillor Jason O’Pray said cruise ship arrivals were an essential part of the Sunshine Coast’s tourism mix as they provided a welcome economic boost for the region.

Sunshine Coast business owners and operators are expected to receive a significant economic boost thanks to the anticipated arrival of nine cruise ships docking on Mooloolaba’s shores this season, injecting an estimated $2 million into the local economy.

Surf Club Mooloolaba General Manager Bryan Jones said the club was excited about the cruise ships returning and the benefits they would bring to the region.

“The research also indicates that passengers who have a pleasurable experience during a stopover are likely to talk about the experience and return to the Sunshine Coast for a holiday, providing long-term benefits. Before the COVID-19 pandemic, The Wharf Mooloolaba had a disembarkation rate of more than 80 per cent of passengers who booked local tours or enjoyed The Wharf’s iconic surroundings, including dining and shopping experiences.

With this in mind, VSC’s volunteer ambassadors will be at The Wharf to welcome passengers and help them plan their day and share a sunshine moment or two!” After more than two years in hiatus, the first cruise liner, Viking Orion, with up to 930 passengers onboard, is scheduled to drop anchor off Mooloolaba on Monday, December 5.

Written by: Jill Walsh

======================================