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As the World Travel & Tourism Council (WTTC) opens its 22nd Global Summit in Riyadh, a new global consumer survey has revealed that the appetite for international travel is now at its highest point since the start of the pandemic.

Additionally, the survey shows that travellers from Australia will be the world’s biggest spenders regarding international travel over the next 12 months, with jet setters from Canada, Saudi Arabia, and the Philippines also expected to spend more than travellers from around the globe. As we kick off our Global Summit in Riyadh, bringing together global travel leaders and governments from around the world, travellers are getting ready to explore the world again.

The survey reveals that the appetite to travel shows no signs of slowing, with more than a quarter (27%) of consumers planning three or more trips over the same period.

Almost two-thirds of those surveyed (61%) stated they prefer travel brands and more sustainable destinations. In comparison, nearly half (45%) said they would only spend their hard-earned money with socially and environmentally responsible brands.

Julia Simpson, WTTC President & CEO, said, “This global survey shows that international travel is back”.

“The results of this global survey also show the growing importance of sustainable travel amongst consumers.”

This is revealed on the eve of the global tourism body’s highly anticipated 22nd Global Summit, which is set to welcome delegates from around the world in Riyadh, Saudi Arabia. According to the survey of more than 26,000 consumers from 25 countries conducted by YouGov for WTTC, 63% are planning a leisure trip in the next 12 months.

According to the YouGov ‘global tracker’, the attractiveness and positive impression of Saudi Arabia as a destination continue to grow, with the highest scores across countries in the Gulf region, along with Indonesia, India, Malaysia, and Thailand.