The sixteenth edition of Los Cabos VIP Summit 2022 culminates successfully by registering more than 1,600 business meetings with airlines, travel agencies, tour operators and hotel companies, national and international.
The Los Cabos VIP Summit, held at Hacienda del Mar Los Cabos Resort from November 14 to 16, has positioned itself as the most important business forum in the destination, by promoting the development of its tourist activity.
In this edition, 70 local suppliers and 54 commercial partners from the main issuing markets (United States and Canada) and emerging markets (Brazil, Australia, and Europe) participated in the three-day event.
During the three-day event, industry professionals learned first-hand about the wide portfolio of tourist services offered by the destination, through the offer of accommodation led by 13 luxury properties with the Virtuoso distinctive; availability of more than 18 thousand rooms in the destination, of which, 2 thousand make up the luxury segment; Robust air connectivity to and from major cities around the world with 500 flights a week, and a vast portfolio of wellness, dining and adventure experiences.
From the Australian market, buyers from FCTG Independent, Planetdwellers and My Overseas Wedding attended this year’s summit. Los Cabos Tourism was delighted to host four key Australians at this year’s summit;
- Allie Sparr – Global Head of Brand and Marketing FCTG Independent, one of the fastest growing networks of independent travel agencies
- Mario Paez and Barry Warner – Managing Director and Co-founder, and Co-Founder and General Manager respectively at Planetdwellers, an important buyer given Los Cabos Tourism’s focus on the LGBTQI+ market
- Timothy Chen – Managing Director at My Overseas Wedding, an important buyer given the destination’s strong wedding offerings
The Australian buyers had the opportunity to meet 1:1 with Los Cabos suppliers and enjoy networking dinners each evening. The
group also stayed a few extra days after the summit giving them time to experience a variety of unique experiences such as water activities, top culinary experiences, and desert activities, as well as attend hotel inspections.
During the summit, Competitive Intelligence was highlighted as the key factor led by Los Cabos Tourism to generate business opportunities; as well as the Collaboration Unit between the different actors of the industry to offer the conditions and certainty sought by brands related to the sector to develop or strengthen their presence and offer visitors high-quality products in a natural environment that complement their experience.
“Resuming the VIP Summit in face-to-face format has allowed us to reconnect and strengthen relationships with professionals from the main issuing and developing markets, in addition to offering the different actors of the local industry the conditions to generate business opportunities that encourage the development of the sector and, together, maintain the positioning of Los Cabos as a competitive, cutting-edge and world-class destination,” said Rodrigo Esponda, General Director of the Los Cabos Tourism Trust (FITURCA).
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