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HoteLux members get insider access to the finest names in luxury, with benefits including daily complimentary breakfast, up to USD100 hotel dining or spa credit per stay, complimentary room upgrades, early check-in and late check-out, pay upon check-in options and flexible cancellation policy that recognises modern travel moves with the times and at the speed of thought.

And there is plenty to smile about; HoteLuxapp.com is like having a seasonal booking agent and personal premium concierge in your mobile phone that connects members to a portfolio of acclaimed luxury hotel groups, exclusive and invite-only luxury agent programs, all while accruing valuable membership points no matter which hotel or brand you choose.

HoteLux broke the mould by delivering seamless and convenient luxury hotel bookings and benefits that cut across brands and borders, giving users a world of flexibility, luxury and convenience at their fingertips without locking them into restrictive loyalty programmes. “These features will allow HoteLux to be a one-stop concierge platform for our users’ travel needs – they will be able to make bookings for limousine services, popular restaurants and even use the app to tailor-make an exclusive travel plan.”

Best of all, users who are also members of existing hotel loyalty programmes – such as Marriott’s Bonvoy, Hilton’s Honours, and Hyatt’s World of Hyatt – can double-dip on points.

Hotels currently listed read like the who’s who of luxury brands with imperious brands such as Four Seasons, Capella, Waldorf Astoria, The Ritz-Carlton, Park Hyatt, Rosewood, Mandarin Oriental, The Peninsula, Aman, Six Senses, Banyan Tree, the Dorchester Collection, Belmond Hotels and others all featuring in the privileged listing. All of this is in one seamless app available on both IOS and Android, which users say is like having a red carpet to roll out in your pocket whenever you need it.

Check out HoteLux at @HoteLuxapp.com and download the app from the Apple App Store or Google Play.

HoteLux’s annual fee of USD199 (approx THB7,562) earns the rank of Elite – to continue enjoying the same benefits. The app allows you to view the best available rates and make bookings at the touch of a button.

Yihao Shi, Co-Founder and Managing Director of HoteLux, says that further upgrades to the app’s features are in the pipeline.

HoteLux doesn’t collect money on the hotel’s behalf. All bookings are made directly with the hotel, which means last-minute changes can be made without a fuss. Given that the US$100 (THB 3,800) credit in a guest’s first two stays would cover the fee, joining the club is a compelling proposition.

Now, after successful launches in Singapore and Japan, it’s launching in the Land of Smiles.