Langham Hospitality Group celebrates its 20th anniversary by launching Ying’nFlo, an upper midscale hospitality brand, with its sociable lifestyle approach accented with emerging music and art geared at capturing the bold, optimistic spirit of Millennials and GenZers across the globe.
The first Ying’nFlo concept launches in the colourful district of Wanchai, Hong Kong, in October 2022, with plans to expand rapidly in the region. The pipeline already includes a hotel in Xiamen as part of Langham Hospitality Group’s first multi-brand project.
Brett Butcher, Chief Executive Officer of Langham Hospitality Group, said: “Ying’nFlo is a bold, colourful canvas for the younger urban travellers, at an affordable price. It’s a smart guest experience for a generation that has grown up with digital. The concept combines simple, stylish design with brilliant basics which are efficiently executed with a strong social vibe.”
“We will locate Ying’nFlo in destinations where our guests want to travel. These locations would be the front door to cultural, entertainment and tech hub districts,” he added. “There is a strong opportunity to grow Ying’nFlo in Asia-Pacific and beyond where 50% of the population are millennials or GenZers.”
Hang with Ying’nFlo
Ying’nFlo is designed to feel like a friend’s apartment, only better! Architects and interior designers, Linehouse was engaged for their philosophy of celebrating daily moments through design and transforming mundane spaces into performative acts. They created Ying’nFlo spaces for inquisitive, urban travellers looking for a practical, well-designed place to stay, for whom standard hotel offerings are not the answer. The House of Ying’nFlo also offers a shared space that connects everyone. Guests stay, work and play their way. They can grab a healthy bite, have informal meetings, or enjoy a quiet moment after a busy day.
Art and Music
As a place to bring travellers together, Ying’nFlo is a playground for emerging artists and musicians, curating stories that resonate with their generation.
Each Ying’nFlo will feature a rich tapestry of art in all its forms. It will play host to urban art experiences such as creating a bold, colourful outdoor mural in Hong Kong by Berlin-based artist Josephine Rais which blends into the fabric of Ying’nFlo, inviting guests to stay and play in its multi-functional spaces.
Music also lives at the heart of Ying’nFlo. Curated music lists will play on property and social channels, showcasing emerging artists.
Tech Forward
With a generation that has grown up using digital technology, guests will benefit from the powerful all-in-one Ying’nFlo app, allowing them to connect with every aspect of their stay from the palm of their hand.
The smartphone app allows guests to check in and out and use their phone as a digital keycard.
The app lets users access the controls of their room as they prefer. This includes the television and air-conditioning level and the lighting. It includes messaging, which connects guests to available in-house services, makes requests and gets in touch with staff before arrival. Guests can also use the app to charge their vending machine or cafe purchases to their rooms.
The powerful system allows guests to access available services and local points of interest.
On property, the guest can also save time on check-in using the on-site kiosk.
Brilliant Basics
At the heart of Ying’nFlo will be brilliant basics where the necessities are executed to perfection. These naturally include a powerful shower, a comfy bed, fast and reliable wi-fi, a laundry station, innovative home features, and great coffee and breakfast.
Flexible Design
Recognising that no two guests would work and play the same way, guestrooms and common spaces look instagrammably good and offer multi-functional uses.
Guests can sleep, chill or work in their rooms, which feature furniture adaptable to their needs. Lobby and communal spaces feature vending machines dispensing a variety of essentials and refreshments. Some properties will offer bike share services and retro table games in the House of Ying’nFlo.
“In an ever-changing digital era, the Millennials and GenZers are hyperconnected digital natives. who are seeking a level of personalization, authenticity, and digital touchpoints from a hospitality brand that they can call their own. Ying’nFlo offers this with a level of comfort and relaxation which gives this new generation of globally-minded adventure seekers room to explore their creativity,” said Brett.
Langham Hospitality Group is in discussion to secure multiple sites for development very shortly.
Hong Kong Debut
Ying’nFlo debuts in Hong Kong in Wanchai, an established yet eclectic neighbourhood with good transport links and on the doorstep of nearby cultural attractions and nightlife.
Ying’nFlo has collaborated with the Berlin-based urban artist Josephine Rais, adding to the community’s extensive art and culture. She has created an original and ever-fresh mural that paints the world more brightly than it is in reality for the exterior wall of the building.
Ying’nFlo is designed with stylish, simple and vibrant values. It features light-coloured walls, timbered ceilings, terracotta brick floors and colourful patterned tiles. The soft natural light establishes an environment of openness and new connections between the interior and exterior terraces and entrances.
Café-style lobbies and flexible workspaces provide opportunities for spontaneous interaction and creative meetings. Ying’nFlo pushes design boundaries that encompass the values of comfort with brilliant basics.
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