Cross Hotels & Resorts has partnered with Trip Affiliates (TA Network) to deliver direct booking services to business channels.

Its direct booking services for business channels will be a significant catalyst in improving Cross Hotels’ partnerships with traditional offline travel businesses, enabling them to focus on driving revenues by providing real-time room availability and dynamic and static rates through existing and new distribution channels.

With our shared focus on hospitality and travel innovation, I am sure TA Network will help bring multiple advantages in online distribution, including increased direct bookings, reduction in distribution cost, superior inventory management and productivity gains in managing business channels.

Its high-performance distribution and turnkey solutions, facilitated by robust connectivity and digital payment services, bring together Asia Pacific hotels, travel wholesalers, operators and destination management companies in a single open travel ecosystem. In addition, TA Network’s new dynamic voucher services give us the option to create the best value packages for our online customers with the added convenience for our customers to redeem and book their preferred accommodation instantly.

‘The system attracts customers to book directly, as well as collaborate dynamically with 3rd party re-sellers of hotel vouchers by fully automating the voucher redemption and room booking process for customers across all sales channel.”

Ho Siang Twang, Managing Partner – of TA Network said “We are excited to partner with Cross Hotels & Resorts which is a rapidly growing hospitality company in Asia. Our new dynamic voucher management system also provides Cross Hotels & Resorts with a powerful online marketing tool.

Written by: Supaporn  Pholrach (Joom)

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