This Childhood Cancer Awareness Month (September), The Kids’ Cancer Project is honouring children with cancer and the community supporting them with the return of their annual fundraising campaign, ‘The Better Challenge’.
For the month of September, supporters of The Better Challenge will sign up to run, walk or roll 90kms, backed by community fundraising.
The number 90 has been selected to represent the 90 children who are diagnosed with cancer every month in Australia. The cancer treatments children receive can be toxic, leaving them with lasting health issues up to 90% of the time. The Kids’ Cancer Project is calling on Aussies to come on board to help create change for all children diagnosed with this devastating disease.
After an incredibly successful inaugural year in 2021, The Kids’ Cancer Project aims to double the donations from last year with an ambitious goal of $2,000,000 for children facing childhood cancer and they need the help of fellow Aussies to get there!
CEO of The Kids Cancer Project and ex Wallabies player, Owen Finegan says, “We were overwhelmed with the success and community support for The Better Challenge in 2021 and look forward to smashing our $2 million goal in 2022”.
Alongside Aussies across the country, Weekend TODAY presenter Belinda Russell and fitness entrepreneur Sam Wood will be partaking in The Better Challenge this September and encouraging everyone to join them by rallying a group and completing this challenge together.
With research the only way towards a cure, The Kids’ Cancer Project is committed to funding a breadth of scientists and research projects that investigate childhood cancer and treatment options. The Kids’ Cancer Project has recently helped fund educational program, ‘iBounce’ that aims to improve child cancer survivors’ health knowledge and encourage them to undertake regular physical activity.
Sign up to The Better Challenge – https://www.betterchallenge.org.au/
Donate directly to The Kids’ Cancer Project – thekidscancerproject.org.au
Follow The Kids’ Cancer Project on social to stay up to date:
@thekidscancerproject | facebook.com/TheKidsCancerProject/
For further information and interview opportunities please contact:
Catherine Rodwell | 0450 388 033 | catherinerodwell@liquidideas.com.au
Frankie Gallucci | 0400 155 958 | frankiegallucci@liquidideas.com.au
Interview opportunities:
Several families who have experienced the devastating impacts of childhood cancer first-hand are open to sharing their experience and why they are taking up the Challenge. Please get in touch directly for more details on these inspiring human stories.
Also available:
Owen Finegan: former Wallaby rugby star and CEO of The Kids’ Cancer Project
- Having played with Australia’s national Rugby Union team, the Wallabies, from 1996 to 2003, Sydney-based Owen says the lessons learned about team work to achieve goals on the playing field proved the ideal training for leading the national not-for-profit. Owen is available to speak to the importance of this initiative and community support in providing the funds necessary to support bold scientific research for kids facing cancer.
Dr Lauren Ha: Accredited Exercise Physiologist, Post-Doctoral Researcher at UNSW and Founder of iBounce
- Lauren Ha is an Accredited Exercise Physiologist and a Post-Doctoral Researcher in the Discipline of Paediatrics, School of Clinical Medicine, UNSW Medicine & Health. Dr Ha is supported by The Kids’ Cancer Project to investigate the efficacy of her novel distance-delivered health education program for childhood cancer survivors, including those who are culturally and linguistically diverse, and those living in rural or remote regions through the iBounce program.
